E-Commerce Acquisitions in Massachusetts

Razor Group has acquired Perch, a leading US Amazon aggregator, and announced a Series D financing round led by Presight Capital. The deal consolidates scale across the combined portfolio (roughly 40,000 products across 30+ channels) and aims to accelerate Razor's technology-driven automation and path to $1 billion in revenue.

WILsquare Capital, a St. Louis-based private equity firm, completed a majority recapitalization of Resident Essentials (Entropic, Inc.), a Weymouth, Massachusetts-based e-commerce/catalog supplier of adaptive clothing and home healthcare products for senior care facilities. Founder Jeff Garber retained significant equity and will remain on the board; David Lonczak was named CEO to lead the next phase of growth.

GiddyUp, working with Ace Hardware, acquired the brand and assets of The Grommet to preserve the curated marketplace for makers and expand its global reach. The deal rescues the shuttered Somerville-based e-commerce curator and aims to amplify distribution and exposure for small-business makers through GiddyUp's marketing channels and Ace’s retail footprint.

Digital Stronghold, a San Francisco-based multi-brand DTC platform for men’s apparel and accessories, acquired Boston Scally, a provider of high-quality flat caps. The acquisition was supported by an investment from NewSpring Mezzanine (part of NewSpring) and Digital Fuel Capital, which provided subordinated debt and preferred equity to fund the add-on deal and help scale the platform.

Uber Technologies, Inc. has completed its acquisition of Drizly, the North American on-demand alcohol marketplace, for roughly $1.1 billion in stock and cash. Drizly will operate as a wholly owned subsidiary and its marketplace will be integrated into the Uber Eats app while maintaining a separate Drizly experience.

Catch Co., the subscription- and ecommerce-focused fishing brand operator behind Mystery Tackle Box and Karl's Bait & Tackle, has acquired Boston-based Recur Outdoors (including its Postfly brand). The terms were not disclosed; Catch Co. said the deal expands its fly-fishing offerings and complements its recently scaled retail distribution following a $38 million Series B.

Affiliates of CriticalPoint Capital completed the acquisition of Shoes.com from Walmart on October 13, 2020. CriticalPoint plans to support Shoes.com's next phase of growth by optimizing product assortment, improving the e-commerce shopping experience, and leveraging operational capabilities.

MRM//McCann, the global customer-experience marketing agency within McCann Worldgroup/Interpublic Group, has acquired Optaros, a Boston-based digital eCommerce consulting and services provider founded in 2004. Optaros will operate as a unit within MRM//McCann, remaining headquartered in Boston and led by CEO Rob Willms, with the deal intended to expand MRM//McCann's e-commerce capabilities and integrated customer experience offerings.