Marketing & Advertising Acquisitions in Arkansas

Harvest Group, a national integrated commerce agency based in Rogers, Arkansas, has acquired Bold Strategies, Inc., an eCommerce, shopper marketing and creative services firm. The deal expands Harvest Group’s media, shopper marketing and DTC capabilities (including BOLD Labs), increases its managed media spend by ~20%, and brings the combined headcount to about 350 employees.

Market Performance Group (MPG) has acquired Team Go, an Inc. 5000–honored TikTok Shop Partner and social commerce agency led by Oliver Bogner. The deal strengthens MPG's social commerce and TikTok Shop capabilities, adding Team Go's retail-media and social-commerce expertise to MPG's omnichannel services; terms were not disclosed.

The Bluebird Group, a Minneapolis-based omni-channel commerce agency, has acquired OneStone Solutions Group, a retail media and Amazon/Walmart services provider with offices in Bentonville, Arkansas and Denver, Colorado. The acquisition adds OneStone's Amazon account management, retail media advertising and creative capabilities to Bluebird's omni-channel offering to accelerate eCommerce and retail .com services for brand clients.

Acoustic, a provider of unified marketing and customer experience technology for B2C brands, has received a strategic growth investment from Francisco Partners while existing investor Centerbridge Partners remains the primary equity holder. The capital will support Acoustic’s platform vision, accelerating product development and expansion of its personalized multichannel marketing and analytics capabilities.

The Bluebird Group, an H.I.G. Capital portfolio company, has acquired Bentonville-based 479 Sales & Marketing, a full-service retail services and omni-channel agency with deep Walmart and Sam's Club expertise. The acquisition expands Bluebird's Walmart capabilities and retail data/analytics offerings; all 479 employees will transition to Bluebird in Arkansas.

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

New Engen, a Seattle-based digital marketing agency and portfolio company of Insignia Capital Group, has acquired Acorn Influence, an influencer marketing agency based in Rogers, Arkansas. Acorn Influence was previously a portfolio company of NewRoad Capital Partners, which will remain an investor in the combined business; the deal strengthens New Engen's influencer, content and CPG retail capabilities.

Minneapolis-based retail agency The Stable has acquired Bentonville, Arkansas digital agency RichContext to augment its social commerce and e-commerce capabilities. The deal adds RichContext's Hyphen shopping platform and social selling technology, and the combined company will operate under The Stable brand with more than 150 employees across multiple offices.

The Stable has merged with Arkansas-based retail agency Kreative Sales & Marketing and secured investment from growth equity firm Growth Catalyst Partners. The combined company will create a larger omni-channel consumer brand agency—expanding retail representation (including Walmart), eCommerce and product development capabilities—with a combined employee base of 100+ and offices in Minneapolis, Bentonville, Seattle and Austin.