Tracked deals
37
37 tracked deals across 2011-2026.
E-Commerce Buyers & Acquisitions in New York
Buyer mix
Mixed buyer set
23 pe · 19 strategic
Top trend
Volume peaked in 2021
8 tracked deals announced in 2021.
Primary Insight
What Stands Out
- eBay Inc. expanded into mobile-first fashion resale by acquiring Depop (New York, United States).
- Marketplace and channel capabilities are a recurring acquisition goal, from Amazon-focused beauty expertise (Front Row Group) to TikTok-related e-commerce services (Paranovus Entertainment Technology).
- Investors and growth sponsors show up repeatedly, including KKR, AEA Investors, and Summit Partners.
- Category specialists remain in focus—examples include HVAC/plumbing/electrical distribution (SupplyHouse) and omnichannel tile retail (TileBar).
| Buyer type | Examples from the New York deals |
|---|---|
| Digital marketplaces | eBay Inc. (Depop) ; Paranovus (TikTok Shop services) |
| E-commerce operators/brands | FULLBEAUTY Brands (CUUP, ELOQUII) ; ShakeStir (Thirstie) |
| Investors | KKR (SupplyHouse) ; AEA Investors (TileBar) |
| Agency/accelerator | Front Row Group (Carbon Beauty) ; Saks.com investment by STORY3 Capital Partners |
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| FULLBEAUTY Brands | 2 | Operator of size-inclusive apparel brands and owner of a ... | Strategic |
| Summit Partners | 2 | Global alternative investment firm focused on growth equi... | PE |
| Trilantic North America | 2 | Private equity firm focused on control and significant mi... | PE |
| eBay Inc. | 2 | Global e-commerce marketplace connecting buyers and selle... | Strategic |
| AEA Investors | 1 | Middle-market private equity firm focused on leveraged bu... | PE |
| Advantage Solutions | 1 | Provider of sales, marketing and technology-enabled busin... | Strategic |
| Aizer family | 1 | Founding family and existing owners of Orva, remaining pa... | Family Office |
| AnPac Bio-Medical Science Co., Ltd. | 1 | Public biotechnology company focused on early cancer scre... | Strategic |
| Auction Technology Group plc | 1 | London-headquartered operator of online auction marketpla... | Strategic |
| Beecken Petty O'Keefe & Company | 1 | Chicago-based private equity firm focused on middle-marke... | PE |
Acquisition Volume in E-Commerce in New York by Year
Last 9 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
October 14, 2026
- Buyer
- The Knot Worldwide
- Target
- Zola
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
The Knot Worldwide entered into an agreement to acquire Zola, adding the wedding-planning platform to its portfolio while Zola continues to operate as a separate consumer brand. The companies said the combination will connect their wedding-planning, personalization, vendor-discovery, and e-commerce offerings; financial terms were not disclosed.
-
June 17, 2026
- Buyer
- Front Row Group
- Target
- Carbon Beauty
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Front Row Group, a full-service e-commerce growth and Amazon marketplace management agency for beauty, health & wellness, and CPG brands, acquired Carbon Beauty. Carbon Beauty is an Amazon accelerator focused on clean beauty brands, and the deal expands Front Row’s beauty category expertise and go-to-market capabilities across e-commerce channels.
-
- Buyer
- eBay Inc.
- Target
- Depop
- Seller
- Etsy, Inc.
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Divestiture
eBay entered into a definitive agreement to acquire Depop, a mobile-first fashion resale marketplace, from Etsy for approximately $1.2 billion in cash (subject to purchase price adjustments). Etsy later completed the divestiture in July 2026 for approximately $1.4 billion in cash, reflecting the $1.2 billion purchase price plus net purchase price adjustments and interest.
-
July 17, 2025
- Buyer
- KKR
- Target
- SupplyHouse
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
KKR has made a strategic investment in SupplyHouse, a leading pure‑play e-commerce distributor of HVAC, plumbing, and electrical products, to support the company's long‑term growth and operational expansion. Financial terms were not disclosed; the partnership will leverage KKR's Ascendant Strategy to help SupplyHouse scale its operations, logistics network, and employee‑ownership initiatives.
-
- Buyer
- Paranovus Entertainment Technology Limited (PAVS)
- Target
- Bomie Wookoo Inc.
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Paranovus Entertainment Technology Ltd. (NASDAQ: PAVS) completed the acquisition of controlling equity interests in Bomie Wookoo Inc., a New York–based e-commerce solutions and TikTok Shop services provider, in March 2025. The acquisition supports Paranovus’s strategic transformation toward AI-powered entertainment products and TikTok-related e-commerce capabilities.
-
- Buyer
- Charlesbank Capital Partners, HighPost Capital, LLC
- Target
- Front Row Group
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Charlesbank Capital Partners announced a strategic investment in Front Row Group, an e‑commerce agency and accelerator that provides fully outsourced marketplace management for beauty, health & wellness, and CPG brands. HighPost Capital is also an investor (per a related release noting a partnership with Charlesbank); the capital will be used to accelerate Front Row Group’s product and service innovation, scale its Catapult technology, and support continued growth and M&A activity. Financial terms were not disclosed.
-
June 24, 2024
- Buyer
- ShakeStir LLC (dba Cocktail Courier)
- Target
- Thirstie, Inc.
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
ShakeStir LLC (dba Cocktail Courier) has acquired Thirstie, Inc., a New York–based e-commerce technology provider for alcohol brands. The deal combines Cocktail Courier's direct-to-consumer cocktail kit and fulfillment capabilities with Thirstie's branded e-commerce platform and data tools to enable new on-site experiences for liquor brands and accelerate growth.
-
April 15, 2024
- Buyer
- STORY3 Capital Partners
- Target
- Saks.com
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
STORY3 Capital Partners announced a significant new investment in Saks.com to provide liquidity and support the e‑commerce retailer’s next wave of growth, including enhancements to digital customer experience and data-driven personalization. The investment positions Saks.com to expand globally and better monetize its luxury brand partnerships and proprietary customer data.
-
February 7, 2024
- Buyer
- Trellus Inc.
- Target
- LocaLI Bred
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Trellus Inc., a Long Island-based same-day local delivery marketplace, has acquired LocaLI Bred, a Long Island curator of gift and subscription boxes featuring local artisans. The LocaLI Bred brand will continue as "LocaLI Bred curated by Trellus," enabling Trellus to expand its product offering and support more local merchants across Long Island and Westchester County.
-
August 18, 2023
- Buyer
- MSG Distributors, Inc.
- Target
- Boxed.com (Boxed, Inc.)
- Seller
- Boxed, Inc. (bankruptcy estate)
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
MSG Distributors, Inc. completed an all-cash acquisition of Boxed.com and related intellectual property and affiliates from Boxed, Inc.'s estate. The deal gives MSG the Boxed brand, site and IP and is intended to expand MSG's distribution, fulfillment and e-commerce capabilities nationwide while preserving service for Boxed customers and vendors.
-
July 20, 2023
- Buyer
- FULLBEAUTY Brands
- Target
- CUUP
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
FULLBEAUTY Brands has acquired CUUP, a U.S.-based digitally native, size-inclusive intimates brand focused on underserved large-cup customers. FULLBEAUTY plans to add CUUP to its digital mall alongside brands like ELOQUII to expand its reach into younger and more diverse demographics and deepen its presence in the intimates and plus-size apparel market.
-
April 23, 2023
- Buyer
- FullBeauty Brands
- Target
- ELOQUII Inc.
- Seller
- Walmart
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.
-
March 1, 2023
- Buyer
- AEA Investors
- Target
- TileBar
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
AEA Investors' middle market private equity team has closed the acquisition of TileBar. TileBar, a digitally native omnichannel designer and retailer of wall and floor tile founded in 2009 and headquartered in Inwood, New York, operates DTC and B2B channels and has ~575 employees; AEA intends to partner with the founder to scale the business and accelerate omnichannel/e-commerce growth in a large, fragmented tile market.
-
February 7, 2023
- Buyer
- AnPac Bio-Medical Science Co., Ltd., Fresh2 Technology Inc.
- Target
- Fresh2 Ecommerce Inc.
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
AnPac Bio-Medical Science Co., Ltd. (NASDAQ: ANPC), through its subsidiary Fresh2 Technology Inc., entered into a definitive agreement to acquire Fresh2 Ecommerce Inc., a U.S.-based B2B e-commerce platform connecting Asian food suppliers and supermarkets. The company will purchase 100% of Fresh2 Ecommerce for $2.1 million, payable in newly issued AnPac shares, as part of its initiative to expand into the U.S. food e-commerce and supply-chain market.
-
October 17, 2022
- Buyer
- GOAT Group
- Target
- Grailed
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
GOAT Group has agreed to acquire Grailed in a cash-and-stock deal, combining the two resale marketplaces to expand GOAT's apparel and accessories offering and unite their global communities. The acquisition follows GOAT's prior investment in Grailed in September 2021 and is expected to close subject to customary approvals.
-
September 8, 2022
- Buyer
- Sentinel Capital Partners, Norwest
- Target
- SmartSign
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Recapitalization
Sentinel Capital Partners has acquired SmartSign, an e-commerce leader in customizable signs, labels, and tags headquartered in Brooklyn, New York. Sentinel partnered with SmartSign's management team and incumbent investor Norwest (Norwest Venture Partners) to support SmartSign's continued organic and acquisitive growth; terms were not disclosed.
-
August 22, 2022
- Buyer
- eBay Inc.
- Target
- TCGplayer
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
eBay and TCGplayer announced they have entered into an agreement for eBay to acquire TCGplayer for up to approximately $295 million. The deal is expected to close in Q1 2023, subject to customary closing conditions and regulatory approvals, and TCGplayer will continue to operate autonomously within eBay.
-
- Buyer
- Ontario Teachers' Pension Plan Board, Trilantic North America, Aizer family, Shalom family
- Target
- Orva
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Ontario Teachers' Pension Plan Board has closed an investment in Orva, a full-service e-commerce platform, alongside Trilantic North America and the Aizer and Shalom families. The capital will support Orva's continued scaling as a data-driven e-commerce partner for footwear, apparel and home brands; terms were not disclosed.
-
- Buyer
- Maverix Private Equity, Foundation Capital, Victory Park Capital
- Target
- Agora Brands
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Agora Brands, a Shopify-focused ecommerce aggregator that acquires D2C brands, received an $83.5 million growth-capital investment led by Toronto-based Maverix Private Equity with participation from Foundation Capital and Victory Park Capital. The capital will fund aggressive brand acquisitions, development of technology and centralized shared services, and expansion of Agora’s operational infrastructure under founders Jesse Horwitz, Ben Cogan and Ray Cao.
-
March 14, 2022
- Buyer
- Pilot Wave Holdings
- Target
- Tapuya Brands Corporation
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Pilot Wave Holdings has acquired Tapuya Brands Corporation, a data-driven acquirer and builder of Amazon private-label consumer brands, for an undisclosed amount. The acquisition brings Tapuya’s proprietary AI and e‑commerce brand-building capabilities into Pilot Wave’s technology-focused acquisition platform to scale Amazon-native products into consumer brands.
-
February 18, 2022
- Buyer
- Havenly
- Target
- The Inside
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Havenly, the Denver-based e-design platform, has acquired key assets of direct-to-consumer home furnishings brand The Inside, including its intellectual property and inventory. The deal will integrate The Inside's made-to-order, customizable furniture offerings into Havenly's design and e-commerce ecosystem to expand product capabilities and better serve residential customers.
-
December 13, 2021
- Buyer
- Olsam Group
- Target
- Flywheel Commerce
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
London-based e-commerce aggregator Olsam Group has completed the acquisition of the assets of Flywheel Commerce, a US-based e-commerce aggregator. The deal will expand Olsam's footprint in North America and allow Flywheel's brands to continue operating in the US while leveraging Olsam's capabilities to grow them into the UK and EU.
-
November 8, 2021
- Buyer
- ReserveBar
- Target
- Minibar Delivery
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
ReserveBar has agreed to acquire Minibar Delivery to combine ReserveBar’s premium spirits e-commerce platform with Minibar’s on-demand delivery marketplace and retailer network. The deal expands ReserveBar’s retail footprint and adds on-demand delivery capabilities, linking retailers, technology, customer bases, and supplier marketing tools.
-
October 28, 2021
- Buyer
- NewSpring Growth (NewSpring)
- Target
- Bespoke Post
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
NewSpring Growth, the growth strategy of private investment firm NewSpring, made a growth equity investment in New York-based direct-to-consumer e-commerce company Bespoke Post to fuel rapid expansion. The capital will be used to accelerate member growth, invest in data science capabilities, and pursue retail partnerships to broaden distribution.
-
September 10, 2021
- Buyer
- Francisco Partners
- Target
- RugsUSA
- Seller
- Comvest Partners
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Francisco Partners has signed a definitive agreement to acquire a majority stake in RugsUSA, an e-commerce retailer of area rugs and home décor, from Comvest Partners in a growth investment; Comvest and founder Koorosh Yaraghi will retain minority stakes. The transaction, announced September 2021 and completed in November 2021, will support RugsUSA’s expansion into new categories and geographies; financial terms were not disclosed.
-
June 30, 2021
- Buyer
- Freeman Spogli & Co., Summit Partners
- Target
- Brooklinen
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Freeman Spogli & Co. has made a new investment in Brooklinen, the Brooklyn-based direct-to-consumer home essentials brand. Existing investor Summit Partners will retain an equity stake; proceeds will support Brooklinen's e-commerce growth and accelerate expansion of its retail and wholesale channels. Terms were not disclosed.
-
- Buyer
- Undisclosed lead investor, NFX, Various angel investors
- Target
- Forum Brands
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
An investor group led by an undisclosed lead investor, alongside NFX and several angel investors, has made an equity investment in Forum Brands, a New York-based operator and acquirer of Amazon/DTC consumer brands. The funding will be used to scale Forum Brands' technology-led acquisition and operations platform and accelerate brand acquisitions across categories such as family, health & wellness, and pet.
-
- Buyer
- Auction Technology Group plc (ATG)
- Target
- LiveAuctioneers
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Auction Technology Group plc (ATG) has announced a proposed acquisition of LiveAuctioneers, the New York–headquartered online marketplace for art, antiques and collectibles. The deal will extend ATG’s footprint into the North American art and antiques market and aims to deepen investment in the end-to-end online auction experience; LiveAuctioneers will continue to operate from its New York headquarters under CEO Phil Michaelson, subject to customary regulatory approvals.
-
January 13, 2021
- Buyer
- Trilantic North America
- Target
- Orva
- Seller
- Orva founding family (Aizer and Shalom families)
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Trilantic North America has completed a minority growth investment in Orva, a family-owned full-service e-commerce platform that manages footwear, apparel, accessories and home products across Amazon, Walmart and DTC channels. The founding Aizer and Shalom families retain a meaningful equity stake and will continue to run the business; Lincoln International served as Orva's exclusive financial advisor.
-
November 12, 2020
- Buyer
- The Carlyle Group
- Target
- Pharmapacks
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
The Carlyle Group made a strategic growth investment of more than $250 million in Pharmapacks, an ecommerce marketplace enablement platform and large marketplace seller, valuing the company at approximately $1.1 billion. The capital is intended to accelerate Pharmapacks' growth by expanding fulfillment capacity, building out its data and analytics platform, and increasing the number of brand partners; J.P. Morgan served as lender and advisor on the transaction.
-
- Buyer
- L Catterton Growth Fund (L Catterton)
- Target
- Public Goods
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
L Catterton’s Growth Fund has made a significant strategic growth investment in Public Goods, a digitally native, membership-driven direct-to-consumer seller of sustainable household and personal care products. The capital will support new product-category rollouts, expanded marketing and customer acquisition efforts, and retail distribution including an initial placement with CVS Pharmacy.
-
July 15, 2020
- Buyer
- Trivest Partners
- Target
- Fortress Brand
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Trivest Partners, a Miami-based private equity firm, has partnered with Fortress Brand, a New York–headquartered technology-enabled direct-to-consumer channel partner that manages brands on Amazon and other online marketplaces. The investment will support Fortress's growth, expand its service offerings, and enable the company to pursue acquisitions or partnerships with complementary digital marketing and e-commerce businesses.
-
March 3, 2020
- Buyer
- Summit Partners
- Target
- Brooklinen
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Summit Partners has made a $50 million growth equity investment in Brooklinen to support the DTC home brand’s omni-channel expansion, deepen customer touchpoints and accelerate domestic and international growth. Brooklinen, founded and headquartered in Brooklyn by Rich and Vicki Fulop, will continue to be led by its founders; Citibank acted as an advisor to Brooklinen on the transaction.
-
January 8, 2020
- Buyer
- Advantage Solutions
- Target
- Quantum Networks
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Advantage Solutions has acquired Quantum Networks, a New York City–based e-commerce retailer and agency that represents more than 100 brands across major online marketplaces. The acquisition brings Quantum's Amazon/marketplace selling and brand-management capabilities into Advantage Digital Technology to expand Advantage's omnichannel e-commerce and digital services offering; terms were not disclosed.
-
- Buyer
- Beecken Petty O'Keefe & Company
- Target
- Health-E Commerce
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Beecken Petty O'Keefe & Company (BPOC) has made a majority equity investment in Health-E Commerce, the New York–based parent of FSAstore.com and HSAstore.com. Founder and CEO Jeremy Miller remains in place and a meaningful shareholder as BPOC partners with the company to accelerate growth and expand its reach into the market of consumers using pre-tax health benefits.
-
- Buyer
- Milestone Partners, Dinan & Company
- Target
- Occasion Brands
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Recapitalization
Milestone Partners completed an equity recapitalization of Occasion Brands, the New York–based operator of PromGirl.com and SimplyDresses.com, partnering with management to support the company's next phase of growth. Dinan & Company co‑invested alongside Milestone; legal and financial advisers on the deal included Pepper Hamilton LLP and Financo.
-
January 28, 2011
- Buyer
- Oversee.net
- Target
- ShopWiki Corp.
- Seller
- Generation Partners
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Oversee.net has acquired ShopWiki Corp., a New York–based shopping search engine, to serve as the anchor property for Oversee’s expanding Vertical Markets retail division. ShopWiki was majority-owned by growth equity firm Generation Partners; terms were not disclosed and ShopWiki CEO Rory Cumming will continue to run the property from New York as a wholly owned subsidiary of Oversee.
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Frequently Asked Questions
Which recent e-commerce acquisition in New York involved a major fashion resale platform?
eBay Inc. agreed to acquire Depop from Etsy for approximately $1.2 billion in cash, with the divestiture completed in July 2026 for approximately $1.4 billion in cash (subject to purchase price adjustments and interest).
What e-commerce capabilities did Front Row Group seek in its acquisition of Carbon Beauty?
Front Row Group acquired Carbon Beauty, an Amazon accelerator for clean beauty brands, to expand its beauty category expertise and go-to-market capabilities across e-commerce channels.
What did KKR’s investment focus on in SupplyHouse?
KKR made a strategic investment in SupplyHouse, described as a pure-play e-commerce distributor of HVAC, plumbing, and electrical products, to support long-term growth and operational expansion, including scaling logistics and the company’s employee-ownership initiatives.
Which deal highlighted TikTok-related commerce alongside e-commerce services?
Paranovus Entertainment Technology (PAVS) completed the acquisition of controlling equity interests in Bomie Wookoo Inc., a New York–based e-commerce solutions and TikTok Shop services provider, to support its move toward AI-powered entertainment products and TikTok-related e-commerce capabilities.
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