Data & Analytics Buyout Acquisitions in 2024
Acquisition Volume in Data & Analytics Buyout in 2024 by Year
Last 5 years
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December 31, 2024
- Buyer
- PAR Technology Corporation
- Target
- Delaget
- Industry
- Data & Analytics
- Location
- Minnesota, United States
- Type
- Buyout
PAR Technology Corporation acquired Delaget, a restaurant analytics and business intelligence provider, for $132 million (closed Dec. 31, 2024). The deal, paid principally in PAR common stock, brings Delaget's analytics, loss-prevention and operational-insights capabilities into PAR's Operator Cloud and accelerates development of the PAR Data Platform to deliver expanded back-office and delivery operations analytics to restaurant customers.
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- Buyer
- H1
- Target
- Ribbon Health
- Industry
- Data & Analytics
- Location
- New York, United States
- Type
- Buyout
H1 has acquired Ribbon Health, a provider data management and API platform, in a cash-and-stock deal that closed in late December. The acquisition integrates Ribbon's provider directory and real-time data capabilities into H1's healthcare data and analytics platform to expand H1's reach into health plans, provider systems and digital health markets.
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December 27, 2024
- Buyer
- WiSA Technologies
- Target
- CompuSystems, Inc. (CSI)
- Industry
- Data & Analytics
- Location
- United States
- Type
- Buyout
WiSA Technologies has entered into a definitive agreement to acquire privately held CompuSystems, Inc. (CSI), a provider of registration, data analytics, and lead management services for live events. The acquisition is expected to close in late January 2025 and will combine CSI’s events-management experience with WiSA’s ADIO platform to drive new revenue streams and margin expansion.
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- Buyer
- Octopus UK Bidco Limited, FTV VIII, L.P.
- Target
- Windward Ltd
- Industry
- Data & Analytics
- Location
- Israel
- Type
- Buyout
Octopus UK Bidco Limited, a newly formed entity backed by FTV VIII, L.P. and affiliates, reached agreement to acquire Windward Ltd for 215 pence per share in cash, valuing Windward at approximately £216 million on a fully diluted basis. The recommended acquisition is expected to complete by the end of Q1 2025, subject to Windward shareholder approval.
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December 17, 2024
- Buyer
- LXT
- Target
- clickworker
- Industry
- Data & Analytics
- Location
- Germany
- Type
- Buyout
LXT signed a definitive agreement to acquire clickworker, a global provider of crowdsourced data used to train AI applications. The deal combines LXT’s language/data operations with clickworker’s automated crowdsourcing platform and large freelancer community to expand global reach and AI data capabilities.
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December 14, 2024
- Buyer
- Experian
- Target
- Audigent
- Industry
- Data & Analytics
- Location
- New York, United States
- Type
- Buyout
Experian has acquired Audigent, a data activation and identity platform, to enhance its marketing data and identity capabilities by adding Audigent's first-party publisher data and sell-side distribution. The deal expands Experian's addressability and audience-targeting tools, building on prior integrations such as Tapad and joint products like SmartPMP and Contextually-Indexed Audiences.
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December 12, 2024
- Buyer
- Computershare Limited
- Target
- ingage IR Limited
- Industry
- Data & Analytics
- Location
- United Kingdom
- Type
- Buyout
Computershare Limited has agreed to acquire ingage IR Limited, a provider of investor relations and engagement software for listed companies. The deal is expected to complete by the end of the year, with Computershare expecting all ingage staff to transfer as part of the transaction.
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December 12, 2024
- Buyer
- Gambling.com Group
- Target
- Odds Holdings, Inc.
- Industry
- Data & Analytics
- Location
- United States
- Type
- Buyout
Gambling.com Group (Nasdaq: GAMB) entered into a definitive agreement to acquire Odds Holdings, Inc., the parent company of OddsJam, a real-time odds technology platform. The deal provides initial consideration of $80 million and potential additional contingent consideration of up to $80 million based on Odds Holdings’ performance through the end of 2026.
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December 9, 2024
- Buyer
- Interpublic Group
- Target
- Intelligence Node
- Industry
- Data & Analytics
- Location
- Maharashtra, India
- Type
- Buyout
Interpublic Group has acquired Mumbai-based e-commerce intelligence and retail analytics firm Intelligence Node in a transaction reported by some sources to be valued at nearly $100 million. The acquisition brings AI-driven retail data, pricing, availability and competitive intelligence into Interpublic’s commerce and retail media capabilities, and Intelligence Node will be integrated across Interpublic’s agency portfolio while retaining its brand.
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December 5, 2024
- Buyer
- Uniphore
- Target
- ActionIQ, Infoworks
- Industry
- Data & Analytics
- Location
- United States
- Type
- Buyout
Uniphore has acquired ActionIQ and Infoworks to expand its end-to-end Enterprise AI platform and deliver a Zero Data AI Cloud that enables AI without moving or copying enterprise data. The purchases add ActionIQ's composable customer data platform and Infoworks' automated enterprise data platform, accelerating Uniphore's ability to deliver AI-ready data, fine-tune models, and deploy agentic AI across enterprises.
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December 3, 2024
- Buyer
- Informa PLC
- Target
- TechTarget, Informa Tech digital businesses, New TechTarget (Informa TechTarget)
- Seller
- Existing TechTarget shareholders
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Type
- Buyout
Informa PLC will combine Informa Tech’s digital businesses with TechTarget to form a new holding company (“New TechTarget” / “Informa TechTarget”) positioned as a B2B growth accelerator. The transaction includes $350 million of cash from Informa PLC and will give Informa PLC an approximately 57% stake, with existing TechTarget shareholders retaining approximately 43%.
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December 3, 2024
- Buyer
- Castine LLC
- Target
- ResearchPool, Markit Hub & Bond Hub (Markit Hub & Bond Hub users/platform)
- Industry
- Data & Analytics
- Location
- France
- Type
- Buyout
Castine LLC announced it will acquire ResearchPool, a France-headquartered research management platform used by investment managers to manage, search, and leverage internal and broker-sourced research. The deal is expected to close in mid-Q1 2025, with ResearchPool continuing under the leadership of Pedro Fernandes.
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December 1, 2024
- Buyer
- Behavox, Hercules Capital
- Target
- Mosaic Smart Data
- Industry
- Data & Analytics
- Location
- United Kingdom
- Type
- Buyout
Behavox acquired Mosaic Smart Data in December 2024 to integrate Mosaic’s FICC transaction-data analytics into Behavox’s AI product ecosystem and accelerate development of its cloud-native Trade Surveillance offering. The deal is being integrated ahead of schedule and was supported by Hercules Capital as a financing partner.
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November 20, 2024
- Buyer
- Technosylva
- Target
- KatRisk
- Industry
- Data & Analytics
- Location
- California, United States
- Type
- Buyout
Technosylva has acquired KatRisk to combine wildfire simulation and catastrophe risk modeling capabilities into an integrated platform for multi-peril risk assessment. The deal expands Technosylva’s product offering for electric utilities, insurers, financial institutions, and government agencies by adding KatRisk’s flood, hurricane and other catastrophe models to Technosylva’s wildfire modeling solutions.
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November 18, 2024
- Buyer
- Charlesbank Capital Partners
- Target
- IMPLAN Group LLC
- Seller
- Boathouse Capital
- Industry
- Data & Analytics
- Location
- North Carolina, United States
- Type
- Buyout
Charlesbank Capital Partners has made a strategic investment in IMPLAN Group LLC, a Huntersville, North Carolina–based provider of cloud-based economic impact data and analytical software. Existing investor Boathouse Capital fully exited the business; Charlesbank's capital will be used to accelerate product development, expand datasets and geographic coverage, and pursue accretive acquisitions.
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November 14, 2024
- Buyer
- New investor group
- Target
- Federal Data Systems LLC (now Clear Fracture LLC)
- Seller
- FedData Group Holdings LLC
- Industry
- Data & Analytics
- Location
- Virginia, United States
- Type
- Buyout
Federal Data Systems LLC, formerly a component of FedData Group Holdings LLC, was acquired by a new group of investors and has been rebranded as Clear Fracture LLC. The company will focus on advanced data integration and AI-driven data engineering solutions, and has appointed Brian Frutchey as CTO to lead its technology strategy.
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November 13, 2024
- Buyer
- Board
- Target
- Prevedere
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Type
- Buyout
Board, the enterprise planning platform, has acquired Prevedere to embed AI-driven predictive models and external economic intelligence into Board's planning suite. The deal brings Prevedere's predictive planning capabilities and team of economists/data scientists (trusted by brands such as Kraft Heinz and McDonald's) into Board to enhance real-time decision-making and forecasting for enterprise customers.
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November 13, 2024
- Buyer
- Inverness Graham
- Target
- Alliant
- Industry
- Data & Analytics
- Location
- New York, United States
- Type
- Buyout
Philadelphia-based buyout firm Inverness Graham has acquired Alliant, a marketing data and analytics provider known for its Alliant DataHub and cooperative data model. Inverness Graham said it will support Alliant's growth through strategic partnerships and additional acquisitions to expand its marketing data, analytics and technology capabilities.
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November 11, 2024
- Buyer
- HMC Capital
- Target
- iseek
- Industry
- Data & Analytics
- Location
- Australia
- Type
- Buyout
HMC Capital entered into agreements to acquire iseek, an Australian co-location data center operating platform, in an A$400 million transaction. The deal is structured with A$150 million upfront cash and A$250 million in scrip in HMC’s planned ASX-listed DigiCo Infrastructure REIT, which will be seeded by the combined platform assets.
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November 7, 2024
- Buyer
- Astorg Mid-Cap (Astorg)
- Target
- Redslim
- Seller
- Eric Bensimon, Alberto Alcaniz, Soren Altmann, Patric Mezei
- Industry
- Data & Analytics
- Location
- Zug, Switzerland
- Type
- Buyout
Astorg Mid-Cap (Astorg) has signed a binding agreement to acquire a majority stake in Redslim from its founders, who will reinvest significantly. The investment will support Redslim's international expansion, accelerate R&D and platform investments, and scale commercial and service teams to serve CPG and consumer healthcare clients.
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November 1, 2024
- Buyer
- Nelogica
- Target
- Bookmap
- Industry
- Data & Analytics
- Location
- Nicosia, Cyprus
- Type
- Buyout
Brazilian fintech Nelogica has acquired a majority stake in Bookmap, a Europe‑founded trading visualization platform, to accelerate its international expansion and combine complementary technologies and user bases. The deal brings Bookmap's ~300,000 users and proprietary market‑liquidity visualization technology into Nelogica's portfolio, enhancing Nelogica's global product offering.
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October 30, 2024
- Buyer
- Nagarro
- Target
- FWD View Limited
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Type
- Buyout
Nagarro, a global digital engineering firm, has acquired FWD View Limited, a UK-based data transformation and visualization specialist serving financial markets. The deal brings roughly 50 experts (including contractors) into Nagarro, strengthening its UK presence and expanding its data & analytics capabilities for financial services clients.
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October 30, 2024
- Buyer
- iCapital
- Target
- AltExchange
- Industry
- Data & Analytics
- Location
- United States
- Type
- Buyout
iCapital and AltExchange have entered a definitive agreement under which iCapital intends to acquire AltExchange. The deal is aimed at enhancing iCapital’s data management capabilities by combining AltExchange’s AI-driven alternative investment data aggregation, document management, and reporting with iCapital’s existing platform.
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October 24, 2024
- Buyer
- Service Management Group (SMG)
- Target
- Bulbshare
- Industry
- Data & Analytics
- Location
- United Kingdom
- Type
- Buyout
Service Management Group (SMG) has acquired Bulbshare, a London-based AI-powered customer community and insights platform. The purchase expands SMG’s experience management and data analytics capabilities, deepening its offering to consumer brands and supporting Bulbshare’s continued growth under SMG’s PE-backed ownership.
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October 22, 2024
- Buyer
- Options Technology
- Target
- Packets2Disk
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Type
- Buyout
Options Technology has acquired Packets2Disk (P2D), a UK-based packet capture and analytics platform, to strengthen its Atlas market data and analytics offering. The acquisition adds high-fidelity real-time and historical PCAP capture, monitoring and decode capabilities that will be offered as integrated SaaS or fully managed services across Options’ global data center footprint. P2D’s platform is already used by leading exchanges and asset managers and will be integrated into Options’ Atlas product suite to enhance market data capture, monitoring and analytics.
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October 3, 2024
- Buyer
- SingleStore
- Target
- BryteFlow
- Industry
- Data & Analytics
- Location
- New South Wales, Australia
- Type
- Buyout
SingleStore has acquired BryteFlow, an Australian real-time data integration platform, to expand its data ingestion and change data capture capabilities. The BryteFlow technology will be integrated into SingleStore's product (SingleConnect) to enable real-time analytics, faster operationalization of CRM/ERP data, and additional generative AI use cases.
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October 2, 2024
- Buyer
- Chatham Financial
- Target
- Verumex (VmX)
- Seller
- Morgan Stanley Investment Management
- Industry
- Data & Analytics
- Location
- United States
- Type
- Buyout
Chatham Financial has acquired Verumex (VmX), a commercial real estate (CRE) data platform founded in 2018, integrating VmX's data platform and services into Chatham's debt, derivatives advisory and software offering. The acquisition aims to consolidate CRE data, improve data quality and decision-making for CRE investors and asset managers by combining Chatham's advisory and risk-management technology with VmX's proprietary data platform and validation services.
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October 1, 2024
- Buyer
- Cendyn
- Target
- Knowland
- Seller
- Serent Capital
- Industry
- Data & Analytics
- Location
- Virginia, United States
- Type
- Buyout
Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, a US-based leader in meetings-and-events data-as-a-service. The deal — announced alongside Cendyn's existing investors and new private equity partner Haveli Investments (alongside Accel-KKR) — integrates Knowland's event intelligence with Cendyn's CRM, proposals, and Grouprev platforms to drive more MICE/group bookings for hotel customers.
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September 30, 2024
- Buyer
- Optimizely
- Target
- NetSpring
- Industry
- Data & Analytics
- Location
- California, United States
- Type
- Buyout
Optimizely has signed a definitive agreement to acquire NetSpring, a Redwood City-based warehouse-native analytics platform, to integrate warehouse-native product and customer-journey analytics into Optimizely's digital experience platform. The acquisition is intended to allow customers to run analytics directly on cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift) and to tie experimentation to business outcomes; the deal is expected to close in Q4 2024 subject to customary conditions.
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September 27, 2024
- Buyer
- Xceedance
- Target
- Millennium Information Services, Inc.
- Industry
- Data & Analytics
- Location
- Illinois, United States
- Type
- Buyout
Xceedance has acquired Millennium Information Services, a leading U.S. property inspection and data analytics provider, adding nearly 200 team members and a nationwide contractor network of more than 1,300 inspectors. The deal strengthens Xceedance's underwriting support and analytics capabilities—accelerating its expansion in personal lines and enabling broader inspection- and data-driven services for carriers and MGAs via Millennium's MAPS platform.
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September 24, 2024
- Buyer
- Snowflake Inc.
- Target
- Night Shift Development, Inc.
- Industry
- Data & Analytics
- Location
- Virginia, United States
- Type
- Buyout
Snowflake Inc. has acquired Night Shift Development, a U.S.-based data infrastructure and analytics company known for its ClearQuery augmented intelligence platform. The acquisition gives Snowflake a dedicated capability focused on the U.S. public sector and national security customers, expanding its presence and offerings in the public sector and analytics space.
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September 24, 2024
- Buyer
- Attain
- Target
- Merryfield
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Type
- Buyout
Attain, a permissioned commerce data platform, has acquired Merryfield, a Boston-based rewards app focused on better‑for‑you consumer products. The acquisition expands Attain’s first‑party data assets and adds a more affluent consumer panel to improve product‑level insights and B2B revenue opportunities with CPG brands and retailers.
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September 23, 2024
- Buyer
- ZEMA Global Data Corporation
- Target
- Morningstar Commodity Data
- Industry
- Data & Analytics
- Location
- Colorado, United States
- Type
- Buyout
ZEMA Global Data Corporation announced plans to acquire Morningstar Commodity Data, a provider of commodities and energy data and insights. The transaction is expected to close later in September 2024 and will expand ZEMA’s capabilities with real-time data and a multi-tenant public cloud distribution platform, while adding new customer relationships in financial services.
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September 18, 2024
- Buyer
- Liventus, Inc.
- Target
- Sparkflow Data Analytics
- Industry
- Data & Analytics
- Location
- North Carolina, United States
- Type
- Buyout
Liventus, a Northbrook-based custom software development firm, has acquired Sparkflow Data Analytics to expand its data analytics and business intelligence capabilities. The acquisition brings Sparkflow's Power BI and data warehousing expertise and team (led by Steve Walker, with John Perry joining product development) into Liventus to enable enhanced service offerings, cross-selling, and innovation.
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September 17, 2024
- Buyer
- Kalibrate
- Target
- IMST Corp.
- Industry
- Data & Analytics
- Location
- Texas, United States
- Type
- Buyout
Kalibrate, a Manchester-based location intelligence and fuel-pricing analytics firm, has acquired IMST Corp., a Houston-headquartered market research firm specializing in site selection and sales forecasting for convenience stores and fuel stations. The acquisition is intended to strengthen Kalibrate's fuel station and convenience-store forecasting capabilities by adding IMST's expertise in single-site studies and ancillary revenue forecasting (car wash, QSR, truck stop, travel center).
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September 12, 2024
- Buyer
- HCLSoftware, HCLTech, Actian (HCLSoftware division)
- Target
- Zeenea
- Industry
- Data & Analytics
- Location
- France
- Type
- Buyout
HCLSoftware, the software business division of HCLTech, completed its acquisition of Zeenea, a Paris-based data catalog and governance (metadata management) software provider. The deal enables Actian (HCLSoftware’s division) to offer a unified data intelligence and governance solution that helps customers discover, govern, and maximize value from their data assets, including for GenAI and analytics initiatives.
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September 11, 2024
- Buyer
- Vaisala
- Target
- Speedwell Climate Ltd
- Industry
- Data & Analytics
- Location
- Hertfordshire, United Kingdom
- Type
- Buyout
Vaisala has agreed to acquire Speedwell Climate Ltd to expand its subscription-based data offerings and enter the insurance climate risk-transfer market. Speedwell, headquartered in Harpenden, United Kingdom, reported net sales close to GBP 4 million in 2023 and about 24 professionals will transfer to Vaisala; the deal is expected to close in Q4 2024 subject to regulatory approval.
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September 10, 2024
- Buyer
- NationsBenefits
- Target
- Health Data Decisions
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Type
- Buyout
NationsBenefits has acquired Health Data Decisions (HDD), a healthcare data analytics and technology firm specializing in gap closure, AI, and predictive analytics. The purchase integrates HDD’s analytics capabilities into NationsBenefits’ fintech and member-engagement platform to strengthen outcomes, gap-closure capabilities, and member experience for health plan clients.
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September 5, 2024
- Buyer
- Green Street
- Target
- IJGlobal
- Seller
- Delinian Group
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Type
- Buyout
Green Street has acquired IJGlobal, a London-based provider of infrastructure data, news and events, from the Delinian Group. The acquisition expands Green Street's product suite and strengthens its global infrastructure data and analytics capabilities.
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September 4, 2024
- Buyer
- Netsmart
- Target
- HealthPivots
- Industry
- Data & Analytics
- Location
- Oregon, United States
- Type
- Buyout
Netsmart has acquired HealthPivots, an Oregon-based market intelligence and Medicare-claims analytics provider for the post-acute care continuum. The acquisition will integrate HealthPivots’ DataLab into Netsmart’s CareFabric to strengthen analytics and data capabilities that help post-acute providers transition to value-based care.
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September 4, 2024
- Buyer
- EcoVadis
- Target
- Ulula
- Industry
- Data & Analytics
- Location
- Ontario, Canada
- Type
- Buyout
EcoVadis has acquired Ulula, a human-rights technology and analytics company, to integrate Ulula's worker engagement platform and analytics into EcoVadis' sustainability intelligence offerings. The acquisition strengthens EcoVadis' ability to provide on-the-ground, verifiable labor and human-rights data to customers and supports compliance with evolving global supply-chain regulations.
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September 4, 2024
- Buyer
- Nimble Gravity LLC
- Target
- iGerencia
- Industry
- Data & Analytics
- Location
- Colombia
- Type
- Buyout
Nimble Gravity LLC has acquired iGerencia, a Colombian data consultancy specializing in AI, machine learning, data engineering and process automation. The deal adds roughly 60 data professionals to Nimble Gravity’s Data & AI group and expands the firm's presence across Colombia, Central America and the Caribbean; iGerencia’s founder Edward Canney will lead Nimble Gravity’s operations in the region.
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September 3, 2024
- Buyer
- Weatherford International plc
- Target
- Datagration Solutions Inc.
- Industry
- Data & Analytics
- Location
- Texas, United States
- Type
- Buyout
Weatherford International plc has acquired Datagration Solutions Inc., a specialist in unified data integration, analytics, and machine learning, to strengthen its digital offerings for production and asset optimization. The acquisition will integrate Datagration’s unified data models with Weatherford’s ForeSite, CygNet and CENTRO platforms to improve surveillance, optimization, emissions tracking and overall digital transformation across the well lifecycle.
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August 27, 2024
- Buyer
- Sensible Solutions and Technologies, Inc. (SSATI)
- Target
- Data Sync Technologies, Inc.
- Industry
- Data & Analytics
- Location
- Virginia, United States
- Type
- Buyout
Sensible Solutions and Technologies, Inc. (SSATI) has acquired Data Sync Technologies, Inc., a provider of knowledge management and data analysis services. The acquisition expands SSATI's footprint within the U.S. intelligence community and brings additional technical capability and personnel into SSATI's government-focused IT services platform.
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August 27, 2024
- Buyer
- Lightcast
- Target
- Stratigens
- Industry
- Data & Analytics
- Location
- Wales, United Kingdom
- Type
- Buyout
Lightcast, a provider of global labor market data backed by KKR, has acquired UK-based talent intelligence firm Stratigens. The acquisition adds Stratigens' data science team and profiles data to Lightcast's labor market analytics capabilities and expands its presence in Europe; Stratigens founder Alison Ettridge will join Lightcast as Director of Global Talent Intelligence.
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August 27, 2024
- Buyer
- Capgemini
- Target
- Syniti
- Seller
- Bridge Growth Partners
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Type
- Buyout
Capgemini has signed a definitive agreement to acquire Syniti (formerly BackOffice Associates), a global provider of enterprise data management software and services, from private equity owner Bridge Growth Partners. The transaction represents a strategic capability expansion for Capgemini to deepen its data migration, data quality and governance offerings; the deal is expected to close subject to regulatory approvals.
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August 22, 2024
- Buyer
- Revnest, Inc.
- Target
- Hungry Robots LLC
- Industry
- Data & Analytics
- Location
- United States
- Type
- Buyout
Revnest, a Boise-based marketplace for buying and selling vacation rentals, has acquired data provider Hungry Robots to expand its access to OTA and short-term rental datasets. The deal gives Revnest access to 30M+ global hotel and short-term rental listings and full OTA feeds from Airbnb, Vrbo and Booking.com, strengthening its forward-looking projection and market data capabilities.
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August 13, 2024
- Buyer
- Experian
- Target
- NeuroID
- Industry
- Data & Analytics
- Location
- Montana, United States
- Type
- Buyout
Experian has acquired NeuroID, a behavioral analytics company that provides real-time digital behavioral signals to detect bots and sophisticated fraud. NeuroID's technology will be integrated into Experian's Ascend platform (CrossCore) to strengthen its identity verification and fraud-detection capabilities across industries like financial services, healthcare and e-commerce.
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August 12, 2024
- Buyer
- Hudl
- Target
- StatsBomb
- Industry
- Data & Analytics
- Location
- United Kingdom
- Type
- Buyout
Hudl, the cloud-based video and data platform for sports, has acquired advanced sports analytics provider StatsBomb to integrate deep event- and model-driven data into Hudl's professional suite. The acquisition pairs StatsBomb's event collection, live data and visualization capabilities with Hudl's video and AI camera offerings to deepen match analysis, scouting and player recruitment for professional football and American football customers.
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August 5, 2024
- Buyer
- InMarket
- Target
- ChannelMix
- Industry
- Data & Analytics
- Location
- Missouri, United States
- Type
- Buyout
InMarket has acquired ChannelMix, a Kansas City–based marketing impact modeling and media mix optimization platform, to strengthen InMarket’s data analytics, real-time measurement and AI-driven media planning capabilities. The deal brings ChannelMix’s Marketing Impact Modeling (MIM) technology and client base into InMarket’s real-time marketing and measurement suite to enable more accurate, privacy-first, real-time media spend optimization.
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