Data & Analytics Buyers & Acquisitions in Massachusetts

Tracked deals

58

58 tracked deals across 2011-2026.

Buyer mix

Strategic-led

49 strategic · 16 pe

Top trend

Volume peaked in 2024

14 tracked deals announced in 2024.

Primary Insight

What Stands Out

  • Identity & real-time data remain recurring themes, including acquisitions like Experian taking AtData and Intentsify buying Salutary Data.
  • Pricing and economic intelligence show up in both consumer and institutional contexts, including State Street acquiring PriceStats and SBI Growth acquiring Price Intelligently.
  • Governed analytics & responsible AI are highlighted by deals such as OneSix acquiring CTI Data (data governance and analytics consulting).
  • Enterprise workflow platforms continue to expand via acquisitions, including Board buying Prevedere and nCino acquiring Sandbox Banking for banking integration technology.
  • Massachusetts targets span multiple subsectors—from reputation intelligence (The RepTrak Company) to sports fan intelligence (Sports Innovation Lab).

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Buyer Snapshot

Top Buyers

Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.

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Buyer # Deals Focus Type
Altair 2 Global provider of computational intelligence, software a... Strategic
Experian 2 Global data and technology company providing identity, an... Strategic
Montagu 2 Mid-market private equity firm focused on tech-enabled bu... PE
A.T. Kearney 1 Global management consulting firm providing industry and ... Strategic
Align Capital Partners 1 Growth-oriented private equity firm investing in lower‑mi... PE
Attain 1 Permissioned commerce data platform that connects with co... Strategic
BV Investment Partners 1 Middle-market private equity firm focused on tech-enabled... PE
Berkshire Partners 1 Boston-based private equity firm focused on middle-market... PE
Blackstone 1 Global alternative asset manager focused on private equit... PE
Board 1 Provider of an enterprise planning platform combining ana... Strategic

Acquisition Volume in Data & Analytics in Massachusetts by Year

Last 9 years

Acquisition volume by year Annual acquisition counts for the last 9 years for Data & Analytics Buyers & Acquisitions in Massachusetts. 1 2018 7 2019 4 2020 8 2021 8 2022 6 2023 14 2024 4 2025 ~10 est. 5 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Buyer
    Experian
    Target
    AtData
    Seller
    TZP Group
    Industry
    Data & Analytics
    Type
    Buyout

    Experian acquired AtData, an email identity intelligence company formed from FreshAddress and TowerData. The acquisition strengthens Experian’s identity and fraud capabilities by expanding email-based digital identity verification and fraud prevention signals.

  • Buyer
    NerdWallet, Inc.
    Target
    College Finance Company LLC
    Seller
    Candidly
    Industry
    Data & Analytics

    NerdWallet, Inc. acquired College Finance Company LLC, a private student loan marketplace operated as a subsidiary of Candidly. Mesirow served as Candidly’s exclusive financial advisor on the transaction.

  • February 23, 2026
    Buyer
    Experian
    Target
    AtData
    Industry
    Data & Analytics
    Type
    Buyout

    Experian, a global data and technology company, announced it has acquired AtData, an email identity and real-time data intelligence provider. The deal adds more than 10 billion email addresses and integrates AtData’s real-time email signals into Experian’s data and identity/fraud-prevention and AI capabilities.

  • Buyer
    Intentsify
    Target
    Salutary Data
    Industry
    Data & Analytics
    Type
    Buyout

    Intentsify has acquired Salutary Data, a U.S. provider of curated B2B contact and company intelligence, to strengthen its identity layer by pairing intent signals with verified human identity. The acquisition enhances Intentsify's data validation and identity resolution capabilities and expands its unified data ecosystem for advertising, sales, and marketing activation.

  • January 8, 2026
    Buyer
    OneSix
    Target
    CTI Data
    Industry
    Data & Analytics
    Type
    Buyout

    OneSix, a Chicago-based data and AI consultancy, has acquired CTI Data, a Burlington, Massachusetts data governance and analytics consulting firm founded in 1994. The deal expands OneSix’s governed Snowflake analytics and responsible AI capabilities; financial terms were not disclosed. Novistra Capital served as exclusive advisor to CTI Data and OneSix added Frank Farrall to its board.

  • Buyer
    State Street Corporation
    Target
    PriceStats
    Industry
    Data & Analytics
    Type
    Buyout

    State Street Corporation has acquired PriceStats, a provider of daily inflation statistics derived from digitally-sourced online prices. PriceStats will operate within State Street Data Intelligence to expand near-real-time inflation indicators and data intelligence capabilities for institutional investors, central banks, and researchers.

  • Buyer
    TMX Group
    Target
    Verity
    Seller
    Resurgens Technology Partners
    Industry
    Data & Analytics
    Type
    Buyout

    TMX Group has acquired Verity, a research management software and data analytics platform, from Resurgens Technology Partners. The deal brings Verity's research workflow and data capabilities — used by more than 300 institutional investors — into TMX Datalinx to expand TMX's investment-grade data, insights and workflow tools for asset managers and other institutional clients.

  • Buyer
    Genius Sports
    Target
    Sports Innovation Lab
    Industry
    Data & Analytics
    Type
    Buyout

    Genius Sports has acquired Sports Innovation Lab to combine its official game data with Sports Innovation Lab’s deterministic fan graph and analytics, accelerating the expansion of Genius Sports' media business. The deal integrates Sports Innovation Lab’s fan intelligence into Genius Sports’ FANHub and GeniusIQ ecosystem to deliver deeper audience targeting and sponsorship insights for leagues, brands and agencies.

  • February 11, 2025
    Buyer
    nCino, Inc.
    Target
    Sandbox Banking
    Industry
    Data & Analytics
    Type
    Buyout

    nCino (NASDAQ: NCNO) announced it is acquiring Sandbox Banking, a digital transformation/integration platform provider for banks and credit unions. The acquisition adds Sandbox’s Glyue iPaaS integration technology to help financial institutions improve data connectivity, interoperability, and accelerate deployment of onboarding, lending, deposits, and other banking workflows. The purchase price is $52.5 million in cash, plus an earn-out of up to $10 million based on financial and product milestones.

  • Buyer
    Informa PLC
    Target
    TechTarget, Informa Tech digital businesses, New TechTarget (Informa TechTarget)
    Seller
    Existing TechTarget shareholders
    Industry
    Data & Analytics
    Type
    Buyout

    Informa PLC will combine Informa Tech’s digital businesses with TechTarget to form a new holding company (“New TechTarget” / “Informa TechTarget”) positioned as a B2B growth accelerator. The transaction includes $350 million of cash from Informa PLC and will give Informa PLC an approximately 57% stake, with existing TechTarget shareholders retaining approximately 43%.

  • Buyer
    Periscope Equity
    Target
    The RepTrak Company
    Seller
    Catalyst Investors, Existing investors
    Industry
    Data & Analytics

    Chicago-based private equity firm Periscope Equity has completed a majority recapitalization of The RepTrak Company, a Boston-based leader in reputation intelligence. The investment — advised by BrightTower with credit financing support from Tree Line Capital Partners — will fund product and platform innovation (including AI and data visualization), expand advisory capabilities, and support organic and inorganic growth while existing investors led by Catalyst Investors partially exited.

  • November 13, 2024
    Buyer
    Board
    Target
    Prevedere
    Industry
    Data & Analytics
    Type
    Buyout

    Board, the enterprise planning platform, has acquired Prevedere to embed AI-driven predictive models and external economic intelligence into Board's planning suite. The deal brings Prevedere's predictive planning capabilities and team of economists/data scientists (trusted by brands such as Kraft Heinz and McDonald's) into Board to enhance real-time decision-making and forecasting for enterprise customers.

  • Buyer
    SBI Growth
    Target
    Price Intelligently (from Paddle)
    Seller
    Paddle
    Industry
    Data & Analytics

    SBI Growth has acquired Price Intelligently from Paddle to strengthen SBI's pricing practice by adding advanced pricing analytics and monetization capabilities. Paddle divested the Price Intelligently business to focus on its core billing and payments offerings while SBI integrates the pricing tools and expertise into its go-to-market services.

  • Buyer
    Attain
    Target
    Merryfield
    Industry
    Data & Analytics
    Type
    Buyout

    Attain, a permissioned commerce data platform, has acquired Merryfield, a Boston-based rewards app focused on better‑for‑you consumer products. The acquisition expands Attain’s first‑party data assets and adds a more affluent consumer panel to improve product‑level insights and B2B revenue opportunities with CPG brands and retailers.

  • Buyer
    NationsBenefits
    Target
    Health Data Decisions
    Industry
    Data & Analytics
    Type
    Buyout

    NationsBenefits has acquired Health Data Decisions (HDD), a healthcare data analytics and technology firm specializing in gap closure, AI, and predictive analytics. The purchase integrates HDD’s analytics capabilities into NationsBenefits’ fintech and member-engagement platform to strengthen outcomes, gap-closure capabilities, and member experience for health plan clients.

  • Buyer
    Capgemini
    Target
    Syniti
    Seller
    Bridge Growth Partners
    Industry
    Data & Analytics
    Type
    Buyout

    Capgemini has signed a definitive agreement to acquire Syniti (formerly BackOffice Associates), a global provider of enterprise data management software and services, from private equity owner Bridge Growth Partners. The transaction represents a strategic capability expansion for Capgemini to deepen its data migration, data quality and governance offerings; the deal is expected to close subject to regulatory approvals.

  • Buyer
    ISI Markets, Montagu
    Target
    EPFR
    Seller
    Informa PLC, Montagu
    Industry
    Data & Analytics
    Type
    Addon

    ISI Markets (formerly ISI Emerging Markets Group) has acquired EPFR, a leader in fund flows and allocation data, adding a proprietary macro funds-flow dataset to its CEIC and EMIS offerings. The deal, announced 1 August 2024, strengthens ISI Markets' data capabilities for asset managers, hedge funds and banks and follows prior Montagu-backed consolidation of data assets.

  • Buyer
    EPAM Systems, Inc.
    Target
    Odysseus Data Services, Inc.
    Industry
    Data & Analytics
    Type
    Buyout

    EPAM Systems, a global digital engineering and transformation services company, has acquired Odysseus Data Services, a Cambridge-based health data analytics and Real-World Evidence (RWE) firm. The acquisition expands EPAM's capabilities in life sciences data analytics, standardized healthcare data methods and AI to support research, clinical studies and post-market surveillance.

  • June 11, 2024
    Buyer
    Nuqleous
    Target
    TR3
    Industry
    Data & Analytics
    Type
    Buyout

    Nuqleous has acquired TR3, a cloud-based retail and supply chain analytics provider, expanding Nuqleous's platform connectivity to over 100 retailers and broadening its analytics and replenishment capabilities for CPG suppliers across North America and Europe. The acquisition integrates TR3's supply chain automation and retailer connectors into Nuqleous's space-planning and performance analytics platform to deliver unified, real-time insights for CPG manufacturers and retailers.

  • Buyer
    Redpanda
    Target
    Benthos
    Industry
    Data & Analytics
    Type
    Buyout

    Redpanda has acquired open-source stream-processing platform Benthos to integrate data ingestion and transformation capabilities into its Kafka-compatible streaming platform. The companies did not disclose terms; Redpanda has already integrated Benthos into its new Redpanda Connect service, positioning the combined product as an end-to-end streaming data and streaming ETL solution for enterprise customers.

  • Buyer
    Wolf & Company
    Target
    Treehouse Technology Group
    Industry
    Data & Analytics
    Type
    Buyout

    Accounting and advisory firm Wolf & Company has acquired data strategy consultant Treehouse Technology Group (TTG) and its data analytics tool InsightOut for an undisclosed amount. The deal expands Wolf & Company's in-house data and analytics capabilities to provide deeper, actionable insights and analytics services to its clients.

  • Buyer
    Neptune Flood
    Target
    Charles River Data
    Industry
    Data & Analytics
    Type
    Buyout

    Neptune Flood, a technology-driven flood insurer, has acquired Boston-based data science consultancy Charles River Data to strengthen its Triton underwriting platform with advanced data science, machine learning, and AI capabilities. The deal brings Charles River Data's team into Neptune (Mike Dezube will become Chief Data Science Officer and Gleb Drobkov Chief Strategy Officer) to accelerate predictive analytics and risk assessment for flood insurance.

  • Buyer
    Altair
    Target
    Cambridge Semantics
    Industry
    Data & Analytics
    Type
    Buyout

    Altair (Nasdaq: ALTR) has acquired Cambridge Semantics, a provider of knowledge graph-powered data fabric and analytical graph database technology, and will integrate the technology into the Altair RapidMiner platform. The acquisition brings knowledge graph, data governance, data virtualization, and data discovery capabilities to Altair's analytics and data science offerings to accelerate enterprise knowledge graphs and support generative AI use cases.

  • Buyer
    Mastek
    Target
    BizAnalytica
    Industry
    Data & Analytics
    Type
    Buyout

    Mastek has agreed to acquire BizAnalytica, a Boston-based provider of data cloud and modernization solutions. The acquisition will strengthen Mastek's data services and Generative AI capabilities while expanding its presence and delivery capacity in the US market.

  • Buyer
    Thermo Fisher Scientific Inc.
    Target
    CorEvitas, LLC
    Seller
    Audax Private Equity
    Industry
    Data & Analytics
    Type
    Buyout

    Thermo Fisher Scientific agreed to acquire CorEvitas, a Waltham, Massachusetts–based real-world evidence (RWE) and clinical registries provider, from Audax Private Equity for $912.5 million in cash. The acquisition, completed August 14, 2023, will fold CorEvitas (approximately 300 employees; expected 2023 revenue ~$110M) into Thermo Fisher’s Laboratory Products and Biopharma Services segment to expand its RWE and life‑sciences data capabilities.

  • Buyer
    MultiPlan Corporation
    Target
    Benefits Science LLC
    Industry
    Data & Analytics
    Type
    Buyout

    MultiPlan Corporation acquired Benefits Science LLC (BST), a Boston-based healthcare data and advanced analytics SaaS provider, for $160 million in a deal combining cash and MultiPlan stock. The acquisition launches MultiPlan's new Data & Decision Science service line, integrating BST's machine learning/AI analytics and SaaS platform with MultiPlan's claims data to expand capabilities across employers, commercial and government health plans.

  • Buyer
    Escalent
    Target
    C Space, Hall & Partners
    Seller
    Omnicom
    Industry
    Data & Analytics
    Type
    Addon

    Escalent, a PE-backed data analytics and advisory firm, has acquired C Space (Boston) and Hall & Partners (London) from Omnicom to build a larger global market insights platform. The deal combines complementary customer-insight, community and brand-research capabilities (and proprietary technology) under Escalent — supported by financial sponsor STG — to expand scale and service offerings across major end markets.

  • Buyer
    Progress
    Target
    MarkLogic
    Seller
    Vector Capital
    Industry
    Data & Analytics
    Type
    Buyout

    Progress (NASDAQ: PRGS) completed its $355 million acquisition of MarkLogic, a provider of complex data and semantic metadata management software. The deal expands Progress’ data capabilities and product portfolio as part of its Total Growth Strategy to acquire, integrate, and drive customer success.

  • Buyer
    Align Capital Partners
    Target
    Cleartelligence
    Industry
    Data & Analytics

    Align Capital Partners (ACP) completed a recapitalization of Cleartelligence, a Newton, Massachusetts–based data engineering and analytics consulting firm. The deal keeps the company’s founders and existing management as significant investors while providing capital and resources to accelerate growth, expand services and pursue strategic add‑on acquisitions.

  • Buyer
    TechInsights Inc.
    Target
    IC Knowledge LLC
    Industry
    Data & Analytics
    Type
    Buyout

    TechInsights Inc. acquired IC Knowledge LLC, a specialist in semiconductor cost modeling and market analysis, to expand its platform of semiconductor market analysis content. Founder Scotten Jones joins TechInsights' team to integrate IC Knowledge's cost-modeling products and databases with TechInsights' existing research offerings.

  • September 16, 2022
    Buyer
    Altair
    Target
    RapidMiner
    Industry
    Data & Analytics
    Type
    Buyout

    Altair has signed and completed a definitive agreement to acquire RapidMiner, a provider of low-code data analytics and machine learning software. The acquisition expands Altair's end-to-end data analytics and machine learning capabilities, integrating RapidMiner's desktop and cloud platforms into Altair's analytics portfolio to better serve industries such as manufacturing and financial services.

  • Buyer
    The Sanborn Map Company, Inc.
    Target
    Applied Geographics, Inc. (AppGeo)
    Industry
    Data & Analytics
    Type
    Buyout

    The Sanborn Map Company has acquired Applied Geographics, Inc. (AppGeo), combining Sanborn's mapping, imagery and lidar capabilities with AppGeo's GIS, location-intelligence and application development services. AppGeo will operate as a wholly owned subsidiary under the AppGeo brand to expand Sanborn's geospatial solutions for government and commercial clients; terms were not disclosed.

  • Buyer
    Montagu
    Target
    Emerging Portfolio Funds Research (EPFR)
    Seller
    Informa PLC
    Industry
    Data & Analytics
    Type
    Buyout

    Montagu, a London-based private equity firm, has agreed to acquire Emerging Portfolio Funds Research (EPFR) from Informa PLC. EPFR is a Boston-headquartered financial data provider that tracks global fund flows and serves hundreds of institutional clients; Montagu said it will leverage its tech-enablement and carve-out expertise to accelerate EPFR's product innovation and growth.

  • Buyer
    TechInsights
    Target
    Strategy Analytics
    Industry
    Data & Analytics
    Type
    Addon

    TechInsights, a PE-backed provider of semiconductor and microelectronics intelligence, has acquired Strategy Analytics, a syndicated research firm focused on consumer technology, wireless and automotive markets. The deal brings Strategy Analytics' market analysis into the TechInsights platform to expand content, cross-sell to complementary customers, and deepen coverage into automotive and wireless end markets.

  • Buyer
    Insight Partners, Partners Group, Clearlake Capital Group, TA Associates, Centerbridge Partners
    Target
    Precisely
    Industry
    Data & Analytics

    Insight Partners and Partners Group agreed to make a strategic investment in Precisely, joining existing sponsors Clearlake Capital, TA Associates, and Centerbridge Partners. The minority growth investment (terms undisclosed) will fund product innovation and support Precisely's buy-and-build strategy to expand its data integrity software platform.

  • Buyer
    Solve Advisors
    Target
    Advantage Data, Best Credit Data
    Industry
    Data & Analytics
    Type
    Buyout

    Solve Advisors has acquired two credit and municipal bond data and analytics providers, Advantage Data and Best Credit Data, and will integrate their products, operations and teams into its SolveQuotes platform. The deals follow an investment in Solve by affiliates of Charlesbank Capital Partners and are intended to expand Solve's credit data, proprietary analytics and fixed-income pricing capabilities.

  • Buyer
    Wavestone
    Target
    NewVantage Partners
    Industry
    Data & Analytics
    Type
    Buyout

    Wavestone, the Paris-based IT and management consultancy, acquired data strategy firm NewVantage Partners in December 2021 to strengthen its data, AI and analytics advisory capabilities. The acquisition brings NewVantage's data strategy, governance and management expertise into Wavestone's broader digital transformation and IT advisory portfolio, expanding capabilities for enterprise clients.

  • Buyer
    BV Investment Partners
    Target
    Intentsify
    Industry
    Data & Analytics

    BV Investment Partners has made a strategic growth investment in Intentsify to accelerate the intent data platform's growth and product innovation. Intentsify provides an Intent Activation platform that layers multiple intent data sources to power account-based marketing for B2B Fortune 500 and middle-market customers.

  • Buyer
    Intercontinental Exchange, Inc.
    Target
    risQ, Level 11 Analytics
    Industry
    Data & Analytics
    Type
    Buyout

    Intercontinental Exchange (ICE) has acquired climate- and geospatial-data analytics firms risQ and Level 11 Analytics to expand its climate risk and alternative data capabilities for U.S. fixed income, municipal and mortgage-backed securities markets. The acquisitions bring risQ's and Level 11's geospatial mapping and ESG analytics into ICE's data and analytics offerings to enhance climate-risk measurement and investment decision tools.

  • Buyer
    Blackstone
    Target
    International Data Group, Inc.
    Seller
    Oriental Rainbow, LLC, China Oceanwide Holdings Group Co., Ltd.
    Industry
    Data & Analytics
    Type
    Buyout

    Blackstone’s private equity funds have completed the acquisition of International Data Group, Inc. (IDG) from Oriental Rainbow, LLC (a China Oceanwide subsidiary) for an enterprise value of $1.3 billion. IDG — which includes IDC and IDG Communications — provides market intelligence, data and technology-focused media; Blackstone said it will partner with IDG to expand product offerings and drive technology innovation.

  • Buyer
    Managed Markets Insight & Technology (MMIT), Evaluate Ltd (Evaluate)
    Target
    Panalgo
    Industry
    Data & Analytics
    Type
    Addon

    Managed Markets Insight & Technology (MMIT) and Evaluate (a WCAS and Hg portfolio company) have acquired Panalgo, a healthcare data analytics firm, and will integrate Panalgo's Instant Health Data (IHD) software into the combined MMIT/Evaluate commercialization platform. The acquisition aims to accelerate real-world evidence and market-access analytics capabilities for biopharma, medical device and CRO customers; Silversmith Capital Partners and Transformation Capital (prior Panalgo investors) will remain investors in the combined company.

  • Buyer
    Cambridge Mobile Telematics
    Target
    TrueMotion
    Industry
    Data & Analytics
    Type
    Buyout

    Cambridge Mobile Telematics (CMT) has acquired TrueMotion, a leading mobile telematics provider, in a deal that combines the two largest smartphone-based telematics platforms to accelerate product innovation and scale. The combined company will expand CMT’s reach across insurers, fleets, automakers and mobility customers globally and strengthen capabilities in AI-driven driving risk measurement and real-time crash detection.

  • Buyer
    Kochava Inc.
    Target
    DigiCenter
    Industry
    Data & Analytics
    Type
    Buyout

    Kochava Inc. has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. The acquisition expands the Kochava Collective's owned data footprint—adding DigiCenter's hashed-email and identity graph assets—to bolster cross-device measurement, audience enrichment, and privacy-first data capabilities.

  • Buyer
    Berkshire Partners
    Target
    Comlinkdata
    Seller
    Alpine Investors
    Industry
    Data & Analytics

    Berkshire Partners has entered into a recapitalization of Comlinkdata, acquiring its position from Alpine Investors. The transaction will support Comlinkdata's next phase of growth and platform development to expand its telecom data and analytics offerings.

  • Buyer
    Optimizely
    Target
    Zaius
    Industry
    Data & Analytics
    Type
    Buyout

    Optimizely acquired Zaius, a customer data platform (CDP), on March 22, 2021 to add customer context and CDP capabilities to its Digital Experience Platform. The acquisition brings Zaius' connectors, segmentation/AI features and orchestration recipes into Optimizely's DXP to improve personalization, analytics and activation across digital experiences.

  • Buyer
    Spiceworks Ziff Davis
    Target
    Aberdeen
    Seller
    Halyard Capital
    Industry
    Data & Analytics
    Type
    Buyout

    Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a provider of behavioral-based intent data, demand generation programs, and industry research, from Halyard Capital. Aberdeen will operate as a wholly-owned subsidiary of SWZD and the deal expands SWZD's intent-data capabilities and research offerings to better connect technology buyers and sellers.

  • Buyer
    Focus Technology
    Target
    IntegritD
    Industry
    Data & Analytics
    Type
    Buyout

    Focus Technology, a Boston-based IT infrastructure and managed services provider, has acquired Boston-based data engineering firm IntegritD to expand its data management, analytics and cloud data engineering capabilities. The deal is intended to strengthen Focus's ability to help customers store, secure and manage data across data centers and cloud environments.

  • September 9, 2020
    Buyer
    Congruity360
    Target
    SEVEN10
    Industry
    Data & Analytics
    Type
    Buyout

    Congruity360 has acquired SEVEN10, the developer of Storfirst360, to bolster its data migration and information management capabilities. The acquisition brings SEVEN10's unstructured data migration software and expertise into Congruity360's Intelligent Migration and data governance offerings, enabling deeper content-level classification and secure cloud-ready migrations for enterprise customers.

  • Buyer
    Definitive Healthcare
    Target
    PatientFinder
    Industry
    Data & Analytics
    Type
    Buyout

    Definitive Healthcare has acquired software analytics firm PatientFinder and will integrate its patient-cohorting analytics into Definitive’s healthcare data platform. The acquisition expands Definitive’s analytics capabilities and targets growth into life sciences, medical device and provider markets; PatientFinder’s six employees will join Definitive Healthcare.

  • November 8, 2019
    Buyer
    Roku, Inc.
    Target
    dataxu
    Industry
    Data & Analytics
    Type
    Buyout

    Roku, Inc. completed its acquisition of dataxu, a programmatic demand-side platform and ad analytics provider, to accelerate Roku's ad-tech roadmap and expand its buy-side capabilities. The deal (announced Oct. 22, 2019 and later closed) brings dataxu's DSP, device-graph technology and analytics into Roku's advertising platform to better serve advertisers and agencies.

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Frequently Asked Questions

What kinds of acquisitions are most common for Data & Analytics in Massachusetts?

The listed deals commonly focus on strengthening data inputs (including identity and real-time signals), adding analytics capabilities (such as predictive models and governance), and embedding insights into enterprise platforms.

Which acquirers appear repeatedly on this Massachusetts page?

Recurring buyer names include Montagu, Informa PLC, A.T. Kearney, Berkshire Partners, Kochava Inc., Periscope Equity, Wavestone, and Insight Partners.

Are there deals tied to identity, fraud prevention, or real-time signals?

Yes. For example, Experian acquired AtData (email identity and real-time data intelligence), and Intentsify acquired Salutary Data to pair intent signals with verified human identity.

Do any transactions involve pricing or inflation-related data?

Yes. State Street Corporation acquired PriceStats (daily inflation statistics from digitally-sourced online prices), and SBI Growth acquired Price Intelligently (pricing analytics and monetization capabilities).

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