E-Commerce Add-on Acquisitions in 2022
Acquisition Volume in E-Commerce Add-on in 2022 by Year
Last 5 years
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- Buyer
- L Catterton, Razor Group
- Target
- VALOREO
- Industry
- E-Commerce
- Location
- Mexico City, Mexico
- Type
- Addon
L Catterton's Latin America fund led a $70 million financing round in Razor Group to support Razor’s global roll-up strategy. As part of its international expansion, Razor Group acquired VALOREO, a Latin America-focused e-commerce holding with operations across Mexico, Brazil and Colombia.
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November 14, 2022
- Buyer
- Blackford Capital
- Target
- Starfire Direct
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Addon
Blackford Capital, a lower middle-market private equity firm, has acquired Starfire Direct, a Temecula-based direct-to-consumer leader in the patio and hearth market. The deal is the first investment in Blackford's 'Patio Consolidation' platform and will keep Starfire's management in place while pursuing organic growth, improved operations and further add-on acquisitions.
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October 27, 2022
- Buyer
- Giftcraft Ltd., CID Capital
- Target
- RipSkirt Hawaii, Inc.
- Industry
- E-Commerce
- Location
- Oregon, United States
- Type
- Addon
Giftcraft Ltd., a portfolio company of Indianapolis-based private equity firm CID Capital, has acquired RipSkirt Hawaii, a direct-to-consumer beachwear apparel brand. Terms were not disclosed; the deal is intended to accelerate Giftcraft’s digital and direct-to-consumer capabilities by leveraging Giftcraft’s sourcing, distribution and support with RipSkirt’s digital marketing strength.
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September 26, 2022
- Buyer
- Society Brands
- Target
- Yankee Toy Box
- Seller
- Lisa Zerr, Kermit Zerr
- Industry
- E-Commerce
- Location
- New Hampshire, United States
- Type
- Addon
Society Brands, an e-commerce aggregator, has acquired Milford, New Hampshire-based Yankee Toy Box, a retailer of licensed-character children's apparel, footwear and accessories. Founders Lisa and Kermit Zerr will remain involved (Lisa as Brand President) as the brand joins Society Brands' portfolio to accelerate channel expansion and product growth.
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September 20, 2022
- Buyer
- Society Brands
- Target
- Barnesmith
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Addon
Society Brands, an ecommerce aggregator, has acquired Orange County–based Barnesmith, a leading collegiate apparel brand. Founder Eric Barnes will remain as Brand President as the business expands its product lines and college coverage within Society Brands' portfolio.
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- Buyer
- Profound Commerce
- Target
- Portfolio of e-commerce marketplace brands owned by FBA Capital Management
- Seller
- FBA Capital Management
- Industry
- E-Commerce
- Location
- United States
- Type
- Addon
Profound Commerce acquired a portfolio of marketplace-native e-commerce brands from FBA Capital Management. As part of the deal, FBA Capital Management principals will join Profound Commerce's leadership and will take a minority stake in Profound Commerce, while the acquisition immediately increases Profound Commerce's topline revenue and contribution margin.
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- Buyer
- Brooklyn Bedding, Helix Sleep, Cerberus Capital Management
- Target
- Bear Mattress
- Industry
- E-Commerce
- Location
- New Jersey, United States
- Type
- Addon
Brooklyn Bedding and Helix Sleep (together the Brooklyn-Helix platform) have acquired Bear Mattress, a direct-to-consumer mattress brand focused on active lifestyles. The deal expands the Brooklyn-Helix DTC mattress platform and adds Bear's sleep-recovery product line and accessories to the combined group's vertically integrated manufacturing and digital capabilities.
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June 30, 2022
- Buyer
- efectoLED, Miura Partners, LGT Capital Partners
- Target
- Lyco Group
- Industry
- E-Commerce
- Location
- Buckinghamshire, United Kingdom
- Type
- Addon
efectoLED, a Miura Partners-backed online LED lighting platform, has acquired Lyco Group, a leading UK online lighting distributor. The deal strengthens efectoLED's presence in the UK and accelerates its pan‑European expansion supported by logistics capacity increases and financial backing from LGT Capital Partners.
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- Buyer
- TBAuctions, Castik Capital (funds managed by Castik Capital), Summa Equity
- Target
- Klaravik AB
- Industry
- E-Commerce
- Location
- Värmland County, Sweden
- Type
- Addon
TBAuctions (majority-owned by funds managed by Castik Capital, with Summa Equity as a minority shareholder) has signed a declaration of intent to join forces with Klaravik AB, a Karlstad-based online auction platform for used heavy machinery, vehicles and equipment. The transaction is an add-on consolidation aimed at accelerating Klaravik’s European expansion and scaling TBAuctions’ position as a leading online auction marketplace across Europe.
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April 28, 2022
- Buyer
- StackCommerce
- Target
- The Fascination
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Addon
StackCommerce, the commerce-and-content platform for digital publishers, has acquired The Fascination, a curated discovery and commerce marketplace for direct-to-consumer (DTC) brands. The acquisition expands StackCommerce's DTC brand offerings and distribution to its network of 200+ publishers, providing The Fascination with operational and financial backing to scale.
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April 8, 2022
- Buyer
- Highbourne Group Limited, H.I.G. Capital, LLC
- Target
- Plumbworld Limited
- Industry
- E-Commerce
- Location
- England, United Kingdom
- Type
- Addon
Highbourne Group Limited, an affiliated portfolio company of H.I.G. Capital, has completed the acquisition of Plumbworld Limited, a leading UK e-commerce retailer of bathroom, kitchen, plumbing and heating products. The add-on deal strengthens Highbourne's omni-channel capabilities and expands its footprint across the UK and Ireland to serve both trade and retail customers.
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- Buyer
- Pantastic, B Capital Group, Commerce Ventures
- Target
- UpOrder, CartHook Post Purchase Offers
- Industry
- E-Commerce
- Location
- Ontario, Canada
- Type
- Addon
Pantastic raised $18 million in equity and debt financing led by B Capital Group with participation from Commerce Ventures and used the proceeds to acquire two post-purchase Shopify tools: Canada-based UpOrder and CartHook Post Purchase Offers. The deals expand Pantastic’s post-purchase product suite to accelerate commercial growth and product development; Howard Morgan of B Capital Group will join Pantastic’s board.
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March 21, 2022
- Buyer
- TBAuctions, Summa Equity, Castik Capital
- Target
- Auksjonen, Bjarøy Group, PS Auction
- Seller
- MVI
- Industry
- E-Commerce
- Location
- Vestfold og Telemark, Norway
- Type
- Addon
TBAuctions will acquire Norwegian online auction platform Auksjonen and appraiser Bjarøy (together the Bjarøy Group) and Swedish online auction platform PS Auction to accelerate its pan‑European online auction platform expansion. Simultaneously, Summa Equity is joining as a minority shareholder in TBAuctions; PS Auction is being divested by Nordic PE firm MVI. The signings were completed on 17 March with a planned closing by the end of April, subject to approvals.
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March 17, 2022
- Buyer
- Newfold Digital, Clearlake Capital Group, L.P., Siris Capital Group, LLC
- Target
- YITH
- Industry
- E-Commerce
- Location
- Sicily, Italy
- Type
- Addon
Newfold Digital, backed by private equity firms Clearlake Capital and Siris Capital, has acquired YITH, a leading developer and seller of WooCommerce plugins and WordPress themes. The acquisition (terms not disclosed) expands Newfold's e-commerce capabilities by adding YITH's library of 100+ plugins and ~2.3 million active installs to its product portfolio.
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March 9, 2022
- Buyer
- Toolport, The Riverside Company
- Target
- GFP
- Seller
- Wolfgang Berger, Andreas Berger
- Industry
- E-Commerce
- Location
- Upper Austria, Austria
- Type
- Addon
Riverside’s portfolio company Toolport has acquired GFP, a specialized online provider of greenhouses, raised garden beds and related products in the DACH region. The deal is an add-on to Toolport’s pan‑European e‑commerce platform intended to expand product categories, increase addressable market and accelerate international growth.
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February 17, 2022
- Buyer
- FortNine, Novacap
- Target
- Defender Industries Inc.
- Seller
- Lance family (owners of Defender Industries)
- Industry
- E-Commerce
- Location
- Connecticut, United States
- Type
- Addon
Montreal-based e-commerce retailer FortNine, in partnership with private equity firm Novacap, has acquired Defender Industries Inc., a family-owned marine supplies retailer based in Waterford, Connecticut. The add-on expands FortNine's product offering into marine supplies and brings the Defender brand and inventory to FortNine's powersports e-commerce platform.
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February 8, 2022
- Buyer
- Digital Stronghold, NewSpring Mezzanine (NewSpring), Digital Fuel Capital
- Target
- Boston Scally
- Industry
- E-Commerce
- Location
- Massachusetts, United States
- Type
- Addon
Digital Stronghold, a San Francisco-based multi-brand DTC platform for men’s apparel and accessories, acquired Boston Scally, a provider of high-quality flat caps. The acquisition was supported by an investment from NewSpring Mezzanine (part of NewSpring) and Digital Fuel Capital, which provided subordinated debt and preferred equity to fund the add-on deal and help scale the platform.
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January 12, 2022
- Buyer
- Tenth Avenue Commerce
- Target
- Lula's Garden
- Seller
- Liraz Birnbaum
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Addon
Tenth Avenue Commerce (TAC), a New York-based consumer e-commerce holding company, has acquired Lula's Garden, an Inglewood, California-based succulent gifting company. The acquisition adds Lula's Garden's eco-conscious gifting products and personalization capabilities to TAC's portfolio as part of its strategy to expand its online gifting and consumer brand offerings.
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January 10, 2022
- Buyer
- Rugs Direct Holdings, LLC, L2 Capital Partners
- Target
- Lightopia, LLC
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Addon
Rugs Direct Holdings, backed by private equity firm L2 Capital Partners, has acquired Lightopia, an omnichannel lighting retailer with retail showrooms and an ecommerce store in Southern California. The deal expands Rugs Direct's product offering into the lighting category as an add-on to its home furnishings ecommerce platform to drive category expansion and cross-selling opportunities.
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