AI & Machine Learning Buyout Acquisitions in 2024
Acquisition Volume in AI & Machine Learning Buyout in 2024 by Year
Last 5 years
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December 31, 2024
- Buyer
- S&P Global
- Target
- ProntoNLP
- Industry
- AI & Machine Learning
- Location
- United States
- Type
- Buyout
S&P Global has acquired ProntoNLP, a generative AI and NLP tooling provider, and will integrate the company's models and LLM-based signal tools into S&P Global Market Intelligence. The acquisition, which closed December 31, 2024, is intended to bolster S&P Global's textual data analytics and enterprise AI capabilities; financial terms were not disclosed.
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December 26, 2024
- Buyer
- Coeptis Therapeutics Holdings, Inc.
- Target
- NexGenAI Affiliates Network (developed by NexGenAI Solutions Group, Inc.)
- Seller
- NexGenAI Solutions Group, Inc., NexGenAI Holding Group Inc.
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
Coeptis Therapeutics Holdings, Inc. (Nasdaq: COEP) has completed the acquisition of the NexGenAI Affiliates Network platform from NexGenAI and launched a new division, Coeptis Technologies, to commercialize AI-driven marketing and RPA capabilities. The deal brings AI-powered marketing software and robotic process automation into Coeptis’ offerings to diversify the biopharma company’s growth avenues and support marketing and operations in highly regulated end markets such as biotech, pharma, and MLM.
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- Buyer
- Protege
- Target
- Calliope Networks
- Industry
- AI & Machine Learning
- Location
- California, United States
- Type
- Buyout
Protege has acquired Calliope Networks to add hundreds of thousands of hours of premium TV, film, news and sports content to its AI training data platform. The deal expands Protege beyond healthcare into a new media vertical, with Calliope founders and key executives joining Protege to lead the new Protege Media offering.
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December 17, 2024
- Buyer
- Grammarly
- Target
- Coda
- Industry
- AI & Machine Learning
- Location
- Washington, United States
- Type
- Buyout
Grammarly announced its intent to acquire productivity platform Coda. The deal combines Grammarly’s AI assistant with Coda’s flexible workspace and “Coda Brain” knowledge capabilities to build an AI productivity platform for enterprises.
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December 16, 2024
- Buyer
- Upbound Group, Inc.
- Target
- Brigit
- Industry
- AI & Machine Learning
- Location
- Texas, United States
- Type
- Buyout
Upbound Group, Inc. has entered into a definitive agreement to acquire Brigit, a financial health technology company, for total consideration of up to $460 million. The deal is expected to close in Q1 2025, subject to regulatory approvals and customary closing conditions, and will combine Brigit’s subscription cash-flow and credit-building platform with Upbound’s existing accessible financial solutions.
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December 11, 2024
- Buyer
- Calabrio
- Target
- Echo AI
- Industry
- AI & Machine Learning
- Location
- California, United States
- Type
- Buyout
Calabrio has acquired Echo AI, a generative AI-native conversation intelligence platform, to integrate real-time generative-AI conversation insights into its Calabrio ONE suite. The acquisition strengthens Calabrio's AI capabilities for contact centers—improving automated quality management, agent coaching, and CX intelligence across omnichannel interactions.
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December 10, 2024
- Buyer
- AI/ML Innovations Inc.
- Target
- Quantum Sciences Ltd
- Industry
- AI & Machine Learning
- Type
- Buyout
AI/ML Innovations Inc. entered into a binding share purchase agreement to acquire all issued and outstanding shares of Quantum Sciences Ltd for a purchase price of $690,000 to be paid by the issuance of 10,000,000 common shares. The acquisition (SPA dated December 9, 2024) brings digital health AI/ML and quantum‑inspired capability into AI/ML Innovations' portfolio and remains subject to customary closing conditions and CSE approval.
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December 9, 2024
- Buyer
- HubSpot
- Target
- Frame AI
- Industry
- AI & Machine Learning
- Type
- Buyout
HubSpot has agreed to acquire Frame AI, an AI-based conversation intelligence platform. The deal is intended to help HubSpot unify structured and unstructured customer data and deliver real-time insights and actionable recommendations across the customer journey.
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December 5, 2024
- Buyer
- Hexion Inc.
- Target
- Smartech
- Industry
- AI & Machine Learning
- Type
- Buyout
Hexion Inc. has acquired Smartech, an AI-focused autonomous manufacturing solutions provider. The deal — Hexion's first acquisition in a decade — brings Smartech's SmartWAX, SmartPF and patented SmartMDI technologies into Hexion's portfolio to drive production efficiency, cost savings and sustainability across wood processing and other manufacturing end-markets; terms were not disclosed.
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November 29, 2024
- Buyer
- VANAD Group
- Target
- SciSports
- Industry
- AI & Machine Learning
- Location
- Utrecht, Netherlands
- Type
- Buyout
Netherlands-based VANAD Group has acquired Utrecht/Zeist-based sports analytics firm SciSports. SciSports will remain led by CEO Vincent van Renesse van Duivenbode and plans to use VANAD's resources to enhance its technology and accelerate expansion in Europe and North America, particularly the United States.
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November 26, 2024
- Buyer
- Inflection AI
- Target
- BoostKPI Inc., Jelled.ai Inc.
- Industry
- AI & Machine Learning
- Location
- California, United States
- Type
- Buyout
Inflection AI has acquired two AI startups, BoostKPI Inc. and Jelled.ai Inc., to expand capabilities for its Inflection for Enterprise platform. The company did not disclose transaction terms; both teams will join Inflection to integrate data-analytics and inbox-assistant capabilities into its enterprise AI offerings.
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- Buyer
- ChapsVision, Tikehau Capital, Qualium Investissement, Bpifrance, GENEO Capital, Jolt Capital
- Target
- Sinequa
- Seller
- Sinequa shareholders, Jean Ferré (CEO of Sinequa)
- Industry
- AI & Machine Learning
- Location
- Île-de-France, France
- Type
- Buyout
ChapsVision has acquired Sinequa, a leader in AI-powered enterprise search and RAG, and simultaneously closed a US$90 million funding round led by Tikehau Capital, Qualium Investissement, Bpifrance, GENEO Capital and Jolt Capital. The deal expands ChapsVision's ArgonOS platform capabilities, accelerates international growth (especially in Europe and North America), and deepens its offering in AI, NLP and enterprise data processing.
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November 13, 2024
- Buyer
- Traccom Inc.
- Target
- Vulcain, Inc.
- Industry
- AI & Machine Learning
- Location
- Washington, United States
- Type
- Buyout
Traccom Inc. (TRCC) completed the acquisition of 100% of the capital stock of Vulcain, Inc., issuing 117,813,680 shares of Traccom common stock to Vulcain shareholders and making Vulcain a wholly owned operating subsidiary. The transaction gives Vulcain access to public markets (Pink Open Market) and capital to accelerate growth of its Causal AI and knowledge-management platform and expand into new end markets including insurance, healthcare and financial services.
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- Buyer
- Petronel Bigioi, Sumat Mehra, Eran Steinberg
- Target
- FotoNation
- Seller
- Tobii AB
- Industry
- AI & Machine Learning
- Location
- County Galway, Ireland
- Type
- Buyout
FotoNation's founders and senior management have completed a management buyout of the company’s chip-level hardware, firmware and imaging business, returning control to longtime executives. The move reunites FotoNation's leadership to focus on next-generation edge AI imaging (chiplets, ultra-low-power inference) and to target markets including surveillance, IP cameras, drones and mobile devices; the assets were divested by Tobii following its earlier acquisition of Xperi’s imaging business.
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November 12, 2024
- Buyer
- Bluecore
- Target
- alby
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
Bluecore has acquired alby, an AI shopping assistant that delivers conversational Q&A and product-specific guidance for ecommerce retailers. The acquisition will integrate alby's conversational and generative AI capabilities into Bluecore's retail marketing platform to boost engagement, conversions, and post-sale satisfaction.
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November 12, 2024
- Buyer
- Anysphere
- Target
- Supermaven
- Industry
- AI & Machine Learning
- Location
- United States
- Type
- Buyout
Anysphere, the team behind AI-powered code editor Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Supermaven's team and technology will be folded into Cursor to accelerate a new Tab AI model and deepen Cursor's developer-facing capabilities.
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October 29, 2024
- Buyer
- Gideon Taylor Consulting, LLC
- Target
- IntraSee, Inc., Ida Artificial Intelligence, Inc.
- Industry
- AI & Machine Learning
- Location
- Utah, United States
- Type
- Buyout
Gideon Taylor Consulting, LLC has acquired IntraSee, Inc., including Ida Artificial Intelligence, Inc., bringing the Ida conversational AI digital assistant and IntraSee's enterprise UX capabilities into Gideon Taylor's product and services portfolio. The deal positions Gideon Taylor to embed conversational AI into enterprise suites like PeopleSoft and Oracle Fusion Cloud to improve usability for employees and students.
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October 23, 2024
- Buyer
- Semantic Web Company, Ontotext
- Target
- Semantic Web Company, Ontotext
- Industry
- AI & Machine Learning
- Location
- Bulgaria
- Type
- Buyout
Semantic Web Company and Ontotext have merged to create Graphwise, a unified Graph AI provider combining PoolParty (semantic/knowledge engineering and document processing) with Ontotext's GraphDB and AI models. The combined company aims to deliver an integrated knowledge-graph platform for enterprise AI, with the new organization serving more than 200 customers and employees worldwide.
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October 22, 2024
- Buyer
- DeepHealth, RadNet, Inc.
- Target
- Kheiron Medical Technologies
- Industry
- AI & Machine Learning
- Location
- England, United Kingdom
- Type
- Buyout
RadNet Inc.'s digital health subsidiary DeepHealth has acquired London-based Kheiron Medical Technologies, a developer of deep-learning AI for breast cancer detection. The deal expands DeepHealth's portfolio of AI-powered diagnostic tools and is intended to accelerate deployment of Kheiron's Mia mammography solution in Europe; terms were not disclosed.
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October 22, 2024
- Buyer
- Thomson Reuters Corporation
- Target
- Materia
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
Thomson Reuters has acquired Materia, a U.S.-based startup that builds an agentic generative AI assistant for tax, audit and accounting workflows. The acquisition is intended to accelerate Thomson Reuters' AI roadmap and integrate Materia's capabilities across its tax, audit and accounting product portfolio to improve efficiency and advisory services for accounting firms.
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October 22, 2024
- Buyer
- FreeWill
- Target
- Grant Assistant
- Industry
- AI & Machine Learning
- Location
- District of Columbia, United States
- Type
- Buyout
FreeWill, a social-good enterprise focused on estate planning and charitable giving tools, has acquired Grant Assistant, an AI-based platform that streamlines grant proposal creation for nonprofits and international development organizations. The acquisition brings Grant Assistant's team in Washington, D.C. and Lahore into FreeWill and expands FreeWill's product capabilities to help customers pursue more grant funding.
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October 18, 2024
- Buyer
- n2 Group
- Target
- X-ISS
- Industry
- AI & Machine Learning
- Location
- Texas, United States
- Type
- Buyout
n2 Group has acquired X-ISS, a specialist provider of managed High-Performance Computing (HPC) and AI services, adding the company to its portfolio of technical-computing businesses. X-ISS will operate as a standalone business within the n2 Group, retaining its brand while leveraging group synergies to expand its ManagedHPC offering and capabilities for customers in scientific and enterprise AI environments.
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October 17, 2024
- Buyer
- ShiftPixy, Inc.
- Target
- TurboScale
- Industry
- AI & Machine Learning
- Location
- California, United States
- Type
- Buyout
ShiftPixy, a Miami-based staffing and workforce-management platform, has acquired TurboScale, an AI infrastructure company, in a $150 million transaction comprised of $75 million in stock and $75 million in debt. The purchase brings GPU-accelerated cloud and AI model deployment capabilities into ShiftPixy's platform to accelerate AI-driven workforce analytics and automation, with new products expected by early 2025.
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October 15, 2024
- Buyer
- DataSnipper
- Target
- UpLink
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
DataSnipper has acquired AI-native document-request portal UpLink and simultaneously launched DocuMine, a new AI-powered document validator to expand its audit automation product suite. The move builds on DataSnipper’s recent $100 million Series B and accelerates the company’s effort to create a comprehensive AI-driven audit ecosystem.
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October 7, 2024
- Buyer
- Zillow Group
- Target
- Virtual Staging AI (VSAI)
- Industry
- AI & Machine Learning
- Location
- Bavaria, Germany
- Type
- Buyout
Zillow Group acquired Virtual Staging AI (VSAI) — an AI-driven virtual staging startup co-founded in 2023 — with the deal closing on Oct. 7, 2024. Zillow will integrate VSAI's image-based virtual staging and editing technology into its product suite (including Zillow Showcase) to give agents and sellers faster, AI-powered listing media creation.
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September 30, 2024
- Buyer
- Gloo
- Target
- withSoul
- Industry
- AI & Machine Learning
- Location
- Pennsylvania, United States
- Type
- Buyout
Gloo, the Boulder-based faith-technology platform, has acquired withSoul, an AI startup founded by Jake Klinvex and Alex Cook that builds AI-powered content ingestion, enrichment and personalization tools for Christian publishers and ministries. The deal brings withSoul’s AI capabilities into Gloo’s growing suite of faith-aligned AI products (including the AI Data Engine, Aspen AI and CALLM) to deepen personalization and publisher support across Gloo’s ecosystem.
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September 26, 2024
- Buyer
- Visa
- Target
- Featurespace
- Industry
- AI & Machine Learning
- Location
- Cambridgeshire, United Kingdom
- Type
- Buyout
Visa has signed a definitive agreement to acquire Featurespace, a Cambridge-based developer of real-time AI payments protection technology that detects and prevents fraud. The acquisition will enhance Visa's fraud detection and risk-scoring capabilities and is expected to close in fiscal year 2025 subject to regulatory approvals.
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September 25, 2024
- Buyer
- NVIDIA
- Target
- OctoAI
- Industry
- AI & Machine Learning
- Location
- Washington, United States
- Type
- Buyout
NVIDIA has acquired Seattle-based OctoAI, a startup that provides tooling and infrastructure to build and run generative AI models. The deal — reported at roughly $165 million before adjustments and with potential incentives that could push consideration higher — brings OctoAI's ML compiler and model-serving technology and team into NVIDIA to bolster its AI infrastructure offerings.
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September 19, 2024
- Buyer
- Project Management Institute (PMI)
- Target
- Cognilytica
- Industry
- AI & Machine Learning
- Location
- United States
- Type
- Buyout
Project Management Institute (PMI) has acquired Cognilytica, an AI best-practices research, training and certification firm, and will integrate Cognilytica’s CPMAI certifications, learning products, and thought leadership into PMI’s education and PMI Infinity offerings. Cognilytica founders Ron Schmelzer and Kathleen Walch will join PMI as the organization expands its AI capability and training content for project professionals.
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September 17, 2024
- Buyer
- Workday, Inc.
- Target
- Evisort
- Seller
- Evisort shareholders
- Industry
- AI & Machine Learning
- Location
- California, United States
- Type
- Buyout
Workday, Inc. has signed a definitive agreement to acquire Evisort, an AI-native document intelligence and contract intelligence platform. The acquisition will integrate Evisort's AI-powered document intelligence into Workday's finance and HR suite to surface insights from unstructured documents and automate workflows across accounting, procurement, and HR.
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September 16, 2024
- Buyer
- Typeface
- Target
- Treat, Narrato
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
Generative AI startup Typeface has acquired Treat, a NYC-based AI company that creates personalized product images, and Narrato, an AI content-creation and workflow platform originally launched in Australia. The acquisitions are intended to expand Typeface’s multimodal (visual and textual) capabilities and accelerate its vision of end-to-end content lifecycle transformation for enterprise customers.
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September 16, 2024
- Buyer
- The Hackett Group, Inc.
- Target
- LeewayHertz
- Industry
- AI & Machine Learning
- Location
- Haryana, India
- Type
- Buyout
The Hackett Group, Inc. (NASDAQ: HCKT) has acquired LeewayHertz, a provider of generative AI development and orchestration solutions, and will integrate LeewayHertz's ZBrain platform with Hackett's AI XPLR platform. The companies are also creating a joint venture, ZBrain XPLR, with Akash Takyar named CEO of the joint venture and leader of Hackett's Gen AI Implementation group to accelerate end-to-end AI ideation through implementation capabilities.
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September 10, 2024
- Buyer
- Spectral Capital Corporation
- Target
- Quantomo OÜ
- Industry
- AI & Machine Learning
- Location
- Estonia
- Type
- Buyout
Spectral Capital Corporation (FCCN) has acquired Quantomo OÜ, a developer of quantum tomography and quantum-enhanced search algorithms, to accelerate its Quantum Bridge initiative and decentralized QaaS offerings. The deal (reported at approximately $7.9 million) brings Quantomo's quantum search technology into Spectral's stack to expand capabilities across search, healthcare, finance and energy verticals.
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- Buyer
- Rappi
- Target
- Fountain9
- Industry
- AI & Machine Learning
- Location
- India
- Type
- Buyout
Rappi has acquired the intellectual property and team assets of Fountain9, an India-origin AI-driven inventory planning and supply chain optimization startup. The asset acquisition brings Fountain9's technology and people into a newly formed Rappi entity in India to strengthen Rappi TURBO operations and to offer the supply-chain solution as a B2B product while establishing a talent footprint in India.
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- Buyer
- DatChat, Inc., Dragon Interact, Inc.
- Target
- Unnamed AI-driven media organization tool (source code)
- Industry
- AI & Machine Learning
- Type
- Buyout
DatChat, Inc. entered into an asset purchase agreement to acquire the source code and full rights to an AI-driven media library organization tool to be integrated into its Myseum digital legacy platform. The acquisition (agreement dated August 27, 2024) was paid via 8,000,000 restricted shares of Dragon Interact, Inc., a majority-owned subsidiary of DatChat, and is intended to enhance media tagging, renaming and organization capabilities ahead of Myseum's Fall 2024 release.
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August 19, 2024
- Buyer
- AMD
- Target
- ZT Systems
- Industry
- AI & Machine Learning
- Location
- New Jersey, United States
- Type
- Buyout
AMD has signed a definitive agreement to acquire ZT Systems, an AI infrastructure provider for hyperscale cloud computing companies, for $4.9 billion in a cash-and-stock deal (including a contingent payment of up to $400 million). The acquisition is expected to close in the first half of 2025, subject to regulatory approvals, and ZT Systems will join AMD’s Data Center Solutions Business Group after close.
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- Buyer
- Armada Acquisition Corp. I
- Target
- Rezolve AI Limited
- Industry
- AI & Machine Learning
- Location
- England, United Kingdom
- Type
- Buyout
Armada Acquisition Corp. I closed its previously announced business combination with Rezolve AI Limited, and the combined company will trade on Nasdaq under the ticker symbols RZLV (common shares) and RZLVW (warrants). Rezolve, a London‑headquartered provider of a SaaS generative AI commerce engagement platform for retailers and brands, will remain led by its existing management team and plans to use the public listing to expand its global market presence.
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August 13, 2024
- Buyer
- Xcite Automotive
- Target
- Double4 AI
- Industry
- AI & Machine Learning
- Location
- India
- Type
- Buyout
Xcite Automotive has acquired Double4 AI to integrate advanced computer-vision and image-processing AI into its Frontline inventory platform. The deal adds patented technology and an India development office (adding more than 70 developers), enabling Xcite to launch new AI-powered imaging, video and automated QA products for automotive dealers and OEM partners.
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August 9, 2024
- Buyer
- Bukit Jalil Global Acquisition 1 Ltd.
- Target
- Global IBO Group Ltd., Bukit Jalil Global Acquisition 1 Ltd.
- Industry
- AI & Machine Learning
- Location
- Taiwan
- Type
- Buyout
Global IBO Group Ltd. (GIBO) has entered into a definitive business combination agreement with Bukit Jalil Global Acquisition 1 Ltd., a Nasdaq-listed SPAC. Following the proposed double-merger structure, both GIBO and the SPAC’s shareholders are expected to become part of a renamed Nasdaq-listed public company called GIBO Holdings Limited.
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August 8, 2024
- Buyer
- SoundHound AI, Inc.
- Target
- Amelia
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
SoundHound AI has acquired enterprise conversational AI provider Amelia for $80 million in cash and equity, including assumption of debt and potential earnouts. The deal expands SoundHound's conversational and customer-service AI capabilities and accelerates vertical expansion into regulated industries (financial services, healthcare, retail), with combined revenue expected to exceed $150M in 2025.
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August 7, 2024
- Buyer
- East11 Ventures
- Target
- Kronologic
- Industry
- AI & Machine Learning
- Location
- Texas, United States
- Type
- Buyout
East11 Ventures, the private equity arm of Austin-based East11 Ventures, has acquired Kronologic, an Austin-headquartered provider of AI-driven schedule orchestration for B2B sales teams. The acquisition will keep Kronologic headquartered in Austin and aims to accelerate product development and company growth through East11’s capital and operational support.
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August 1, 2024
- Buyer
- Target
- Memorable AI
- Industry
- AI & Machine Learning
- Location
- United States
- Type
- Buyout
Reddit has acquired Memorable AI, a creative-testing and AI-driven ad-optimization startup, and has brought on the company’s employees and leadership. The acquisition will integrate Memorable AI’s creative intelligence into Reddit’s ad products to optimize and generate ad creative across formats; terms were not disclosed.
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August 1, 2024
- Buyer
- SupportLogic
- Target
- xFind
- Industry
- AI & Machine Learning
- Location
- Israel
- Type
- Buyout
SupportLogic has acquired xFind, a Tel Aviv-based developer of precision-guided Retrieval Augmented Generation (RAG) knowledge technology. The acquisition integrates xFind’s AI into SupportLogic’s Support Experience (SX) management platform to deliver faster, more accurate technical answers and improve post-sales support efficiency and self-service deflection.
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July 30, 2024
- Buyer
- ThetaRay
- Target
- Screena
- Industry
- AI & Machine Learning
- Location
- Namur, Belgium
- Type
- Buyout
ThetaRay has acquired European AI-driven screening specialist Screena to integrate next-generation name screening and entity resolution into its cloud-based financial crime detection platform. The deal expands ThetaRay's capabilities across transaction monitoring, screening, and customer risk assessment, strengthening its offering to banks, fintechs and regulators.
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- Buyer
- Canva
- Target
- Leonardo.ai
- Industry
- AI & Machine Learning
- Location
- New South Wales, Australia
- Type
- Buyout
Canva has acquired Sydney-based generative AI startup Leonardo.ai in a cash-and-stock deal, with all ~120 Leonardo.ai employees joining Canva. The acquisition will keep Leonardo.ai operating independently while integrating its technology into Canva’s Magic Studio to expand API offerings, model R&D and accelerate generative AI product development.
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July 25, 2024
- Buyer
- ServiceNow
- Target
- Raytion
- Industry
- AI & Machine Learning
- Location
- North Rhine-Westphalia, Germany
- Type
- Buyout
ServiceNow has acquired Germany-based Raytion to strengthen GenAI-powered search and knowledge management on the Now Platform. The acquisition, completed in July 2024 for an undisclosed amount, brings Raytion's information retrieval technology and team (led by founder Valentin Richter) into ServiceNow to provide unified, enterprise-wide AI search and knowledge capabilities.
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July 24, 2024
- Buyer
- Lucid Bots, Inc.
- Target
- Avianna
- Industry
- AI & Machine Learning
- Location
- Illinois, United States
- Type
- Buyout
Lucid Bots has acquired Avianna, a startup that provides natural-language and autonomy AI (Mission AI, Vision AI, Fleet Management) for robots. The integration will add conversational controls and autonomous operations to Lucid Bots' cleaning robots (Sherpa, Lavo Bot), improving usability, fleet management, and deployment efficiency.
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July 23, 2024
- Buyer
- Applied Systems
- Target
- Planck
- Industry
- AI & Machine Learning
- Location
- New York, United States
- Type
- Buyout
Applied Systems has acquired Planck, an AI-based data platform for commercial insurance, to accelerate and expand AI capabilities across Applied's global insurance software portfolio. The acquisition aims to integrate Planck's real-time data and AI-driven underwriting insights into Applied's products to improve underwriting, renewals, servicing and advisory workflows for carriers and agencies.
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July 19, 2024
- Buyer
- HH Global
- Target
- Northell Partners Ltd
- Industry
- AI & Machine Learning
- Location
- England, United Kingdom
- Type
- Buyout
HH Global has completed the acquisition of Northell Partners Ltd to strengthen its marketing activation capabilities by integrating Northell's AI and machine-learning solutions. The deal is intended to accelerate HH Global's adoption of AI across client work and internal operations, improving marketing efficiencies and insights for global brands.
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- Buyer
- Census
- Target
- Fulcrum
- Industry
- AI & Machine Learning
- Location
- California, United States
- Type
- Buyout
Census, the San Francisco-based data activation and reverse ETL platform, has acquired Fulcrum, an AI-led growth platform that provides advanced customer segmentation and personalization capabilities. The acquisition will integrate Fulcrum’s AI segmentation and modeling into Census’s reverse ETL and data activation stack to accelerate AI-first personalization and data collaboration between data and business teams.
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