Cloud & SaaS Growth Capital Investments in 2021
Acquisition Volume in Cloud & SaaS Growth Capital Investments in 2021 by Year
Last 5 years
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December 23, 2021
- Buyer
- Vista Equity Partners
- Target
- Salesloft
- Industry
- Cloud & SaaS
- Location
- Georgia, United States
- Type
- Growth capital
Salesloft, the Atlanta-based provider of a sales engagement SaaS platform, announced a strategic growth investment from Vista Equity Partners that values the company at a multi-billion dollar valuation. The investment will provide capital and partnership to accelerate product innovation, international expansion (particularly beyond North America), and continued go-to-market growth; Vista will join Salesloft's board.
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December 20, 2021
- Buyer
- Audax Private Equity
- Target
- Integrate (Integrate.com, Inc.)
- Industry
- Cloud & SaaS
- Location
- Arizona, United States
- Type
- Growth capital
Audax Private Equity completed a strategic growth investment in Integrate (Integrate.com, Inc.), a B2B demand marketing SaaS provider, in December 2021. The undisclosed investment will support Integrate's product development, customer growth, and geographic and vertical expansion for its Demand Acceleration Platform (DAP).
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December 16, 2021
- Buyer
- Ambina Partners
- Target
- Beacon Healthcare Systems
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Ambina Partners made a growth equity investment in Beacon Healthcare Systems, a California-based provider of SaaS technology for health plans that manages claims, appeals, grievances, compliance, enrollment, and analytics. The funding will support Beacon's sales & marketing expansion and product development to accelerate growth.
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December 16, 2021
- Buyer
- Summit Partners
- Target
- Mavrck
- Industry
- Cloud & SaaS
- Location
- Massachusetts, United States
- Type
- Growth capital
Mavrck, an enterprise influencer marketing platform headquartered in Boston, closed a $120 million growth investment from global growth equity firm Summit Partners. The funding will accelerate Mavrck's product expansion and development of an operations cloud to scale social proof capabilities for consumer brands.
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December 14, 2021
- Buyer
- Vistara Growth
- Target
- meQuilibrium
- Industry
- Cloud & SaaS
- Location
- Colorado, United States
- Type
- Growth capital
Vistara Growth made a growth capital investment in meQuilibrium to accelerate the HR technology company's product roadmap, support hiring, pursue complementary acquisitions, and expand go-to-market efforts. meQuilibrium provides a digital resilience and workforce-wellbeing SaaS platform serving large enterprises and has experienced rapid revenue growth in recent years.
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December 14, 2021
- Buyer
- Nexa Equity LLC
- Target
- Leap
- Industry
- Cloud & SaaS
- Location
- Maryland, United States
- Type
- Growth capital
Nexa Equity made a majority growth investment in Leap, a Columbia, Maryland-based provider of sales enablement software for home contractors. The investment will fund product development, go-to-market expansion and potential strategic acquisitions while Leap's founders and management remain meaningful shareholders.
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December 10, 2021
- Buyer
- Hg, Bowmark Capital
- Target
- Pirum Systems
- Industry
- Cloud & SaaS
- Location
- England, United Kingdom
- Type
- Growth capital
Hg will become a significant shareholder in Pirum Systems, sharing joint control with existing backer Bowmark Capital while Pirum's management retains a significant stake. The investment will support Pirum's global expansion and further product and capability development across its post-trade automation and collateral management platform.
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December 10, 2021
- Buyer
- TA Associates
- Target
- Adcubum AG, tech11 GmbH
- Industry
- Cloud & SaaS
- Location
- St. Gallen, Switzerland
- Type
- Growth capital
TA Associates announced a strategic growth investment in Swiss insurance software provider Adcubum AG and German P&C software company tech11 GmbH to create a leading health and property & casualty (P&C) insurance software provider across Europe. The investment will combine Adcubum’s Syrius core platform and tech11’s cloud-native P&C platform to accelerate product innovation, expand go-to-market reach and pursue organic and acquisitive growth across European insurance markets.
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December 6, 2021
- Buyer
- JMI Equity, Frontier Growth, Bull City Venture Partners
- Target
- ServiceTrade
- Seller
- Frontier Growth
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Type
- Growth capital
ServiceTrade, a Durham-based SaaS provider for commercial service contractors, received an $85 million growth investment led by JMI Equity with participation from existing investors Frontier Growth and Bull City Venture Partners. The capital will accelerate product innovation and support ServiceTrade’s growth as it serves more than 800 contractor customers and the technicians who manage critical fire, mechanical, and electrical systems.
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December 6, 2021
- Buyer
- Canadian Business Growth Fund (CBGF)
- Target
- Kudos, Inc.
- Industry
- Cloud & SaaS
- Location
- Alberta, Canada
- Type
- Growth capital
The Canadian Business Growth Fund (CBGF) made a $10 million minority growth equity investment in Calgary-based Kudos, an employee recognition and people-analytics SaaS platform. The capital will support Kudos' global expansion and accelerate hiring—Kudos expected to double headcount to about 120 employees across Calgary and Canada by the end of 2022.
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December 6, 2021
- Buyer
- Arrowroot Capital, Trinity Power Limited, Voyager Capital, SJF Ventures
- Target
- Ayla Networks
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Ayla Networks, an enterprise IoT platform provider based in Milpitas, California, raised $20 million in a growth equity round led by Arrowroot Capital with participation from existing investors Trinity Power Limited, Voyager Capital and SJF Ventures. The proceeds will be used to accelerate sales and marketing, product innovation, and geographic expansion; Arrowroot's Thomas Oh will join Ayla's board and Cascadia Capital served as Ayla's exclusive financial advisor.
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December 6, 2021
- Buyer
- Berkshire Partners
- Target
- Tango
- Seller
- Frontier Growth
- Industry
- Cloud & SaaS
- Location
- Texas, United States
- Type
- Growth capital
Berkshire Partners has made an equity investment in Tango, a Dallas-based provider of cloud-based store lifecycle management and integrated workplace management (IWMS) software. The capital will support Tango's product innovation and accelerate U.S. and international growth while Frontier Growth and Tango management remain significant shareholders.
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December 1, 2021
- Buyer
- Boathouse Capital
- Target
- Sandboxx
- Industry
- Cloud & SaaS
- Location
- Virginia, United States
- Type
- Growth capital
Boathouse Capital completed a growth capital investment in Sandboxx, a military-focused digital platform that connects service members with families, career content, and lifestyle utilities. The funding will help Sandboxx expand beyond basic training with new products (digital wallet, career tracker, secure unit communications) and support planned hiring to scale the platform across the U.S. military.
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November 23, 2021
- Buyer
- K1 Investment Management, Level Equity, simPRO
- Target
- simPRO, ClockShark, AroFlo
- Industry
- Cloud & SaaS
- Location
- Queensland, Australia
- Type
- Growth capital
simPRO secured a growth investment of over $350 million from K1 Investment Management with participation from existing investor Level Equity. Concurrently, simPRO announced the acquisitions of US-based ClockShark and Australia-based AroFlo to expand its field service management product suite and accelerate global growth and product development.
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November 18, 2021
- Buyer
- Silversmith Capital Partners, PSG
- Target
- Formstack
- Industry
- Cloud & SaaS
- Location
- Indiana, United States
- Type
- Growth capital
Formstack, a no-code workplace productivity and workflow automation platform based in Fishers, Indiana, secured a $425 million growth investment led by Silversmith Capital Partners with returning investor PSG. The capital will be used to accelerate product development, go-to-market initiatives, and expand its remote-first team as the company scales globally.
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November 18, 2021
- Buyer
- Bain Capital Double Impact, Round13 Capital, BDC Capital's Women in Technology Venture Fund
- Target
- HiMama
- Industry
- Cloud & SaaS
- Location
- Ontario, Canada
- Type
- Growth capital
HiMama, a Toronto-based childcare center software provider, raised C$70 million in a Series B minority investment led by Bain Capital Double Impact with participation from Round13 Capital and BDC Capital's Women in Technology Venture Fund. The funding will be used to expand HiMama's reach across Canada and the U.S., accelerate product development, and provide a foundation for opportunistic acquisitions.
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November 17, 2021
- Buyer
- Hg, Revalize
- Target
- Revalize, PROCAD Group, SpecPage, TENADO
- Industry
- Cloud & SaaS
- Location
- Florida, United States
- Type
- Growth capital
Hg has made a significant minority growth investment in Revalize, valuing the cloud-software platform for manufacturers at an approximate $1.8 billion enterprise value while keeping existing backers TA Associates, ST6 and management in place. Concurrently, Revalize announced the add-on acquisitions of PROCAD Group (Germany), SpecPage (Switzerland) and TENADO (Germany) to expand its European operations and product portfolio.
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November 17, 2021
- Buyer
- Ambina Partners LLC
- Target
- Navusoft Inc.
- Industry
- Cloud & SaaS
- Location
- Texas, United States
- Type
- Growth capital
Ambina Partners led a growth equity investment in Navusoft Inc., a Houston-based SaaS provider of ERP, CRM, and mobile solutions for the waste management industry. The capital will fund hiring across sales & marketing, customer support & implementation, and R&D to accelerate product development and commercial expansion.
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November 17, 2021
- Buyer
- TA Associates, True Wind Capital
- Target
- e-Emphasys Technologies
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Type
- Growth capital
TA Associates and True Wind Capital announced a strategic growth investment in e-Emphasys Technologies, a Cary, North Carolina–based provider of cloud-based ERP and dealer management (DMS) software for equipment dealers and rental companies. Financial terms were not disclosed; representatives from both investors will join e-Emphasys' board to support the company's geographic expansion and product growth.
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November 16, 2021
- Buyer
- PeakEquity Partners
- Target
- HighLevel
- Industry
- Cloud & SaaS
- Location
- Texas, United States
- Type
- Growth capital
PeakEquity Partners led a group that invested over $60 million to acquire a minority stake in HighLevel, the Dallas-based white-label marketing and CRM platform for agencies. The investment will support product development, team growth and expansion; PeakEquity partners will join HighLevel's board and Vista Point Advisors served as exclusive financial advisor.
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November 16, 2021
- Buyer
- Accel-KKR
- Target
- Enmark Systems, Inc.
- Industry
- Cloud & SaaS
- Location
- Michigan, United States
- Type
- Growth capital
Enmark Systems, the Ann Arbor-based developer of ENITEO ERP for metal service centers, received a significant growth investment from technology-focused private equity firm Accel-KKR. The deal installs Grant Stanis as CEO while founder Michael Rybicki moves to CTO and strategic advisory role, and the capital will be used to accelerate product innovation, customer success initiatives and strategic acquisitions.
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November 9, 2021
- Buyer
- Spectrum Equity
- Target
- Zenwork (Tax1099; Compliancely)
- Industry
- Cloud & SaaS
- Location
- Arkansas, United States
- Type
- Growth capital
Spectrum Equity led a $163 million minority growth equity investment in Zenwork, the operator of Tax1099 and Compliancely, to accelerate product innovation and scale its digital tax compliance and regulatory reporting platforms. The capital will support product development and growth as Zenwork expands its automated e‑filing, business identity verification, and compliance offerings for small businesses, CPA firms and enterprise customers.
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November 9, 2021
- Buyer
- TA Associates, GI Partners
- Target
- Insurity
- Industry
- Cloud & SaaS
- Location
- Connecticut, United States
- Type
- Growth capital
TA Associates is making a strategic growth investment in Insurity, a Hartford-based provider of cloud-native software and analytics for property & casualty (P&C) carriers, brokers, and MGAs. GI Partners, Insurity's existing investor, remains committed and will continue supporting the company as it seeks to accelerate product development, cloud deployments, and market expansion; Insurity has ~1,500 employees and more than 250 cloud-based customers.
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November 9, 2021
- Buyer
- Salesforce Ventures
- Target
- Shift7 Digital
- Industry
- Cloud & SaaS
- Location
- New York, United States
- Type
- Growth capital
Salesforce Ventures, the corporate venture arm of Salesforce, has made a growth investment in Shift7 Digital to deepen collaboration on B2B e‑commerce solutions for enterprise clients and to support the company’s accelerated growth. The investment aims to expand Shift7 Digital’s capabilities and strengthen its integration with the Salesforce ecosystem.
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November 1, 2021
- Buyer
- Perwyn, SilverTree Equity
- Target
- SALESmanago
- Industry
- Cloud & SaaS
- Location
- Lesser Poland Voivodeship, Poland
- Type
- Growth capital
Perwyn and SilverTree Equity have completed a growth investment in Krakow-headquartered SALESmanago, a SaaS Customer Data Platform and marketing automation provider. The funding will accelerate SALESmanago's international expansion and product development as it targets leadership in the mid-market CDP and marketing automation space.
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November 1, 2021
- Buyer
- Bain Capital Tech Opportunities, Arthur Ventures
- Target
- When I Work
- Industry
- Cloud & SaaS
- Location
- Minnesota, United States
- Type
- Growth capital
When I Work, a Minneapolis-founded provider of shift-based workforce management SaaS, secured a $200 million growth investment from Bain Capital Tech Opportunities with existing investor Arthur Ventures reinvesting. The capital will be used to expand its employee-first scheduling, time-tracking and messaging product suite, accelerate customer growth, and pursue opportunistic acquisitions.
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October 31, 2021
- Buyer
- 7RIDGE
- Target
- Trading Technologies International, Inc.
- Seller
- Trading Technologies shareholders
- Industry
- Cloud & SaaS
- Location
- Illinois, United States
- Type
- Growth capital
7RIDGE, a specialized growth equity firm, has agreed to acquire Trading Technologies International, a provider of high-performance professional trading software and a SaaS trading platform. The investment will fuel Trading Technologies' organic growth, support its SaaS product roadmap and enable targeted strategic acquisitions while the company remains independent under new ownership.
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October 29, 2021
- Buyer
- RTB House, KnowledgeHub, INventure(s), Business angels
- Target
- NapoleonCat
- Industry
- Cloud & SaaS
- Location
- Poland
- Type
- Growth capital
RTB House has invested in NapoleonCat, a SaaS social media customer engagement platform, alongside KnowledgeHub, INventure(s) and a group of business angels. The minority growth investment (management board remains unchanged) is intended to accelerate NapoleonCat's product development, social customer service capabilities and international expansion.
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- Buyer
- Growth Street Partners
- Target
- PublicInput
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Type
- Growth capital
Growth Street Partners has made a minority growth equity investment in PublicInput, a Raleigh-based public engagement SaaS platform. The capital will be used to accelerate product and go-to-market investments and Growth Street will join PublicInput’s board to support the company’s expansion.
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October 28, 2021
- Buyer
- PSG
- Target
- CommBox
- Industry
- Cloud & SaaS
- Location
- Israel
- Type
- Growth capital
PSG, a growth equity firm, has made a strategic growth investment in CommBox, an Israeli SaaS provider of an AI-powered omnichannel customer communication platform. The investment will support CommBox's international expansion (especially into the U.S. and Europe) and accelerate product innovation; PSG partners Tom Reardon and Chris Nesbitt will join CommBox's board.
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October 27, 2021
- Buyer
- Bain Capital, Acadia Woods Partners, Existing investors
- Target
- Gluware
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Gluware raised $43 million in growth funding in a round led by Bain Capital with participation from Acadia Woods Partners and existing investors. The capital will be used to scale sales and marketing and to accelerate product development of Gluware's intelligent network automation platform, including network RPA, cybersecurity applications, and AIOps capabilities.
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October 27, 2021
- Buyer
- Brentwood Associates
- Target
- Service Management Group (SMG)
- Industry
- Cloud & SaaS
- Location
- Missouri, United States
- Type
- Growth capital
Brentwood Associates has made a significant growth-oriented investment in Service Management Group (SMG) to accelerate product innovation, expand the company's market presence, and support its software-with-a-service (SwaS) model. As part of the transaction SMG appointed Davin Cushman as CEO and founder Andy Fromm transitioned to a passive investor role.
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October 26, 2021
- Buyer
- K1 Investment Management
- Target
- Logicbroker
- Industry
- Cloud & SaaS
- Location
- Connecticut, United States
- Type
- Growth capital
K1 Investment Management provided more than $135 million of growth capital to Logicbroker to accelerate the company's global expansion and further develop its cloud-based drop ship and marketplace automation platform. Logicbroker will use the funding to scale operations, enhance product capabilities, and expand its category leadership in digital commerce fulfillment.
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October 22, 2021
- Buyer
- Berkley Capital, LLC
- Target
- PacerPro
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Berkley Capital, the private equity investment arm of W. R. Berkley Corporation, invested $5 million in PacerPro to accelerate product development and support the company’s expansion into state court dockets. The funding accompanies leadership additions, including the hiring of Dhana Bala as CTO, to drive the platform’s capability and geographic expansion.
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October 21, 2021
- Buyer
- GEF Capital Partners
- Target
- InSite
- Industry
- Cloud & SaaS
- Location
- District of Columbia, United States
- Type
- Growth capital
GEF Capital Partners completed a strategic growth investment in InSite to support the expansion of InSite’s SaaS building intelligence platform and accelerate development of ESG and sustainability capabilities. The investment will help InSite scale its analytics, data integration, and services for building owners and facilities teams to improve energy efficiency and portfolio performance.
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October 20, 2021
- Buyer
- JMI Equity
- Target
- SafetyChain Software
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
SafetyChain Software, a cloud-based plant management SaaS provider for process manufacturers, received a $50 million minority growth investment from growth equity firm JMI Equity. The funding will be used to accelerate product and market expansion—particularly across food & beverage and consumer packaged goods—and to support geographic and platform growth initiatives.
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October 19, 2021
- Buyer
- K1 Investment Management
- Target
- HR Acuity
- Industry
- Cloud & SaaS
- Location
- New Jersey, United States
- Type
- Growth capital
K1 Investment Management made a $47 million minority growth investment in HR Acuity to help the HR case management and predictive insights SaaS provider scale its product and go-to-market capabilities. The funding will support talent hires and product innovation as HR Acuity expands its cloud solutions for enterprise employee relations teams.
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October 15, 2021
- Buyer
- Bain Capital Tech Opportunities
- Target
- Bionexo
- Industry
- Cloud & SaaS
- Location
- São Paulo, Brazil
- Type
- Growth capital
Bain Capital Tech Opportunities has made a R$450 million growth investment in Bionexo, a São Paulo–headquartered healthcare cloud software and data analytics provider. The funding will be used to expand Bionexo's suite of healthcare SaaS products, accelerate AI/ML development, and pursue transformational M&A to deepen its marketplace and supply‑chain capabilities across Latin America.
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October 14, 2021
- Buyer
- Cove Hill Partners, Hive Global
- Target
- Artlogic
- Industry
- Cloud & SaaS
- Location
- England, United Kingdom
- Type
- Growth capital
Boston-based investment firm Cove Hill Partners has made a strategic growth investment in Artlogic, a London-based provider of cloud software for art galleries, collectors, and artists. The deal establishes Artlogic as the first company in Cove Hill's newly founded software holding company, Hive Global, with the capital earmarked to support product innovation and global growth.
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- Buyer
- Argentum, First Analysis, Costner Lake Investments
- Target
- Lender Price
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Argentum led a strategic growth investment in Lender Price, a California-based provider of cloud-native mortgage pricing and digital lending SaaS, with participation from First Analysis and existing investor Costner Lake Investments. The capital will be used to accelerate product development, sales & marketing, and customer service as Lender Price scales its PPE engine and digital lending platform.
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- Buyer
- Peak Rock Capital (affiliate)
- Target
- Acumera
- Industry
- Cloud & SaaS
- Location
- Texas, United States
- Type
- Growth capital
An affiliate of Peak Rock Capital has made a strategic growth investment in Acumera, an Austin-based provider of SaaS edge-computing, network operation, visualization, and security services. The investment will support Acumera’s technology and service expansion across the US and internationally as the company accelerates organic and strategic growth.
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October 7, 2021
- Buyer
- Primus Capital
- Target
- Ambition
- Industry
- Cloud & SaaS
- Location
- Tennessee, United States
- Type
- Growth capital
Ambition, a Chattanooga-based sales coaching and gamification SaaS provider, received a growth investment from Primus Capital as part of a Series B financing to accelerate product and go-to-market expansion. The funding will support Ambition's continued growth after hiring 26 employees in 2021 and expanding its footprint with integrations like Microsoft Teams and a growing Fortune 500 client base.
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October 4, 2021
- Buyer
- Providence Equity Partners
- Target
- Tenstreet
- Industry
- Cloud & SaaS
- Location
- Oklahoma, United States
- Type
- Growth capital
Funds advised by Providence Equity Partners completed a majority growth investment in Tenstreet, a Tulsa-based provider of driver recruiting SaaS for the trucking industry. Tenstreet co-founder and CEO Tim Crawford will remain an investor and continue to lead the company while existing investor Spectrum Equity retains a significant minority stake; the capital will be used to accelerate product and team growth and to pursue strategic acquisitions.
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September 30, 2021
- Buyer
- Clearhaven Partners
- Target
- PhotoShelter, Inc.
- Industry
- Cloud & SaaS
- Location
- New York, United States
- Type
- Growth capital
Clearhaven Partners, a Boston-based growth-focused private equity firm, has made a significant growth investment in PhotoShelter to accelerate product innovation and the expansion of its cloud-based digital asset management (DAM) platform. Financial terms were not disclosed; the investment will support PhotoShelter's continued growth serving enterprises and creative professionals and accelerating platform development.
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September 29, 2021
- Buyer
- Marlin Equity Partners
- Target
- Linnworks Ltd
- Industry
- Cloud & SaaS
- Location
- West Sussex, United Kingdom
- Type
- Growth capital
Marlin Equity Partners completed a majority-control, growth investment in Linnworks Ltd, a Chichester-based e-commerce enablement and automation software platform. Linnworks provides multichannel listings, order, inventory and shipping management and processes over $9 billion in gross merchandise value annually; Robert W. Baird acted as financial advisor to Linnworks.
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September 28, 2021
- Buyer
- Warburg Pincus, Luminate Capital, ICONIQ Growth
- Target
- Conexiom
- Industry
- Cloud & SaaS
- Location
- British Columbia, Canada
- Type
- Growth capital
Conexiom, a Vancouver-based SaaS provider of order-to-cash and procure-to-pay automation, received a $130 million growth investment led by Warburg Pincus. Existing investors Luminate Capital (which retains a majority stake) and ICONIQ Growth remain investors; the funding will be used to accelerate product investment and expand Conexiom’s platform for manufacturers and distributors.
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September 27, 2021
- Buyer
- East Los Capital
- Target
- Caylent, Inc.
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Caylent, an Irvine-based cloud native services provider, received a $16 million growth equity investment from East Los Capital to accelerate expansion of its cloud-native solutions on AWS and open new service lines in data analytics, machine learning, and cloud application development. The funding will also support geographic expansion across the Americas and deepen Caylent’s partnership with Amazon Web Services.
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September 22, 2021
- Buyer
- Serent Capital
- Target
- Millennium Systems International
- Industry
- Cloud & SaaS
- Location
- New Jersey, United States
- Type
- Growth capital
Millennium Systems International, maker of the cloud-based Meevo 2 platform for salons and spas, received a minority growth investment from Serent Capital. The capital will be used to accelerate go-to-market expansion, continue product innovation (including AI/ML and HIPAA-related security enhancements), and scale the company's cloud SaaS operations serving beauty and wellness businesses.
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September 22, 2021
- Buyer
- Greybull Stewardship
- Target
- VU Custom
- Industry
- Cloud & SaaS
- Location
- Connecticut, United States
- Type
- Growth capital
Greybull Stewardship, a long-term oriented investment partnership, made an equity investment in VU Custom, a SaaS platform that provides personalization, customization, and small-batch manufacturing services for consumer brands. The investment will support VU Custom’s growth in recurring revenue, expand its service offering, and leverage Greybull’s experience scaling SaaS businesses.
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September 21, 2021
- Buyer
- Advent International, PSG
- Target
- Assembly
- Industry
- Cloud & SaaS
- Location
- California, United States
- Type
- Growth capital
Advent International led a strategic growth investment in Assembly, with participation from prior investor PSG, pushing Assembly's valuation above $1 billion. The capital will fund product and capability expansion, platform integrations, further M&A, and the hire of 200+ employees to scale the e-commerce SaaS and data platform.
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