Marketing & Advertising Acquisitions in 2010

Rockbridge Growth Equity, LLC has made a growth equity investment in One on One Marketing, a Salt Lake City–area provider of online lead generation for for‑profit educational institutions. The capital is intended to help scale One on One Marketing's ClassesAndCareers.com platform and expand its online marketing and lead‑generation capabilities with Rockbridge's strategic support.

JWT, the WPP-owned global marketing communications company, has acquired 100% of Digitaria Interactive, Inc., a San Diego-based digital agency. Digitaria, founded in 1997 with ~100 employees and unaudited revenues of US$14.3 million for the year ended March 31, 2010, will bolster JWT/WPP's digital media and interactive capabilities.

GSI Commerce's Marketing Services division acquired Tempe-based retargeting provider FetchBack, which will operate as a wholly owned subsidiary. The deal expands GSI's marketing capabilities by adding FetchBack's retargeting technology and analytics to GSI's suite of services; terms were not disclosed.